With lush landscapes, world-class beaches, fresh fruit, and vibrant clothing, it’s easy to embrace summer in the Philippines. This season, Kultura, the home of Filipino social enterprises, is celebrating summer in the city with its much-awaited Summer Crawl! Inspired by beach town markets, guests can hop from booth to booth, sampling local flavors, shopping resort-ready […]
SM Cinema, the largest film exhibitor in the Philippines, is on a mission to capture the hearts of the public to watch more movies in cinemas by upgrading its theaters – one of its many plans to keep cinemas in the country alive and thriving. In an era where movie theaters worldwide are seeing a […]
The Lunar New Year is here, and with it comes a fresh chance to elevate your life, starting with what’s on your plate. Because as your most loved mall, SM is with you through every celebration. That’s right! This Lunar New Year, we’re bringing you luck in flavors with a food-forward guide inspired by your […]
The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments. This year’s edition is a […]
SM Mall of Asia dominated New Year’s Eve celebrations as it hosted the massive GMA Kapuso Countdown to 2026, drawing over 250,000 Filipinos and tourists to the seaside complex. One of the biggest public events in the country, the celebration delivered a fully maxed-out New Year experience, combining an all-out live show and one of […]
SM Mall of Asia delivers one of the country’s most anticipated year-end spectacles as it launches the NYE Kapuso Countdown to 2026, headlined by rising K-Pop sensation AHOF. The event brings world-class entertainment, large-scale activities across the complex, and the iconic MOA Grand Fireworks Display that has become a national New Year tradition. SM Mall […]
Pinoys best serve their love through food. We may be busy, tired, or terrible at saying the words—but we’ll always show up with something to share. A plate becomes a peace offering. A bowl becomes a hug. And a holiday spread? That’s our version of a love letter. This Christmas at SM Supermalls, we’re welcoming […]
Western Visayas once again proved that heritage isn’t just to be preserved — it’s to be reimagined, remixed, and proudly shared with the world. From November 5 to 9, the Department of Trade and Industry (DTI) Region 6, in partnership with SM City Iloilo, successfully concluded the Panubli-on Heritage Trade Fair 2025, celebrating the creativity, […]
Only in the Philippines does Christmas start in September. The carols play, the Christmas lights go up, and the countdown to the longest holiday season in the world begins. This year, Cyberzone is joining the festive beat by launching Tech the Season: a month-by-month holiday build-up designed to get Filipinos ready for the most wonderful […]