Fans label SM Entertainment’s recent merch promotion ‘cheap’ and ‘greedy’
K-Pop is almost always known for two merch items: lightsticks and photocards. Both are essentials for any K-Pop fan, albeit how each is collected varies based on the fandom and the groups they idolize. Like other businesses, one often gets a pack of photocards with the members holding their lightsticks when you purchase the item. […]







