In one of the tournament’s most talked about branding moments, FIFA’s venue regulations obscured the Levi’s® name at Levi’s® Stadium, unintentionally highlighting something even more powerful: the instant recognizability of the Levi’s® brand. As part of FIFA’s standard “clean stadium” policies, non-sponsor venue branding was temporarily concealed ahead of tournament matches. At Levi’s® Shangri-La Store, […]
Levi’s® has long stood at the intersection of sport, style, and culture – shaping how athletes and fans express identity across generations. From its earliest roots in athletic communities to its presence on the world’s biggest stages, Levi’s has consistently played a role in defining the cultural landscape of sport. Today, building on that legacy, […]
Levi’s® steps into the space between polish and grit in its latest campaign, tapping musician, producer, and songwriter Dev Hynes to lead the creative vision. Known for embracing contrast in both music and style as the force behind Blood Orange, Hynes brings an instinctive, expressive approach to a collection where prep meets rebellion. At the […]
The Levi’s® brand today launched “Behind Every Original”, a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist. Debuting during the Super Bowl with the anthem film “Backstory,” directed by Kim Gehrig, the Levi’s® brand flips expectations by showcasing both celebrity icons and everyday originals exclusively from […]
It will examine the life of the Jewish immigrant Levi Strauss and the trajectory of his iconic denim brand, Levi Strauss & Co.
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Levi’s has partnered with Google to create a futuristic jacket that embeds smart technology right into the textile.