The ‘Jungkook Effect’: Chipotle rebrands to Chicotle
Chipotle, a Mexican restaurant based in the US, mounted a social media stunt by changing its Twitter name after BTS Jungkook mispronounced the brand’s name as ‘Chicotle.’ On January 23, BTS posted a behind-the-scenes video of their Late Late Show with James Corden Crosswalk Concert episode on their official YouTube channel. In the video, all […]