Levi’s® brand debuts ‘Behind Every Original’ campaign with Super Bowl Film highlighting backstories and backsides
The Levi’s® brand today launched “Behind Every Original”, a bold new global campaign that celebrates the people who push culture forward — with one cheeky twist. Debuting during the Super Bowl with the anthem film “Backstory,” directed by Kim Gehrig, the Levi’s® brand flips expectations by showcasing both celebrity icons and everyday originals exclusively from […]








