LOOK At Me opens its newest store at SM North EDSA, offering beauty lovers in the north a destination anchored on niche, cult-favorite global brands, thoughtfully curated for experiences beyond the mainstream.
Positioned as a modern luxury retail concept, LOOK At Me North EDSA brings a carefully selected mix of international and premium prestige labels closer to shoppers in northern Metro Manila. The store reflects the evolution of global retail toward intentional curation, immersive discovery, and personalized service, responding to the evolving sensibilities of Filipino consumers seeking more considered, meaningful ways to explore products.
“Filipino beauty consumers are more informed and discerning than ever. With LOOK At Me North EDSA, we wanted to create a space that brings global beauty closer to them, one that offers curation, expertise, and an experience that feels both elevated and personal,” said Danilo Chiong, Managing Director of Watsons Philippines.
At LOOK At Me North EDSA, customers can discover a curated selection of luxury fragrances, skincare, makeup, haircare, and tools drawn from today’s leading global fashion and specialist houses. The assortment includes iconic names celebrated for their distinctive fragrance and cosmetic expressions, such as Prada, YSL, Armani, Versace, Rabanne, Dolce & Gabbana, Maison Margiela, Viktor & Rolf, and Mugler.
Complementing these are Korean and Japanese skincare brands known for ingredient-led formulations, innovation, and proven efficacy, including Dr. Jart+, Laneige, Innisfree, Beauty of Joseon, COSRX, Round Lab, and Torriden, alongside global favorites such as The Ordinary, Rhode, Charlotte Tilbury, Time Phoria, Fwee, TIRTIR, Hourglass, Time Phoria, ONE/SIZE, Shiseido, and NARS. Together, the lineup brings together established icons and emerging names, allowing shoppers to discover timeless essentials alongside the next wave of global trends.
Designed to go beyond traditional beauty shopping, LOOK At Me North EDSA offers a refined yet welcoming retail environment where discovery is guided, experiential, and personal. Expert-led consultations—from fragrance layering to skincare matching—are complemented by self-checkout counters for on-the-go shoppers and a pickup point for online orders, delivering a seamless experience aligned with global service standards and local lifestyles. Reflecting a broader shift in the Philippine beauty landscape, the store responds to consumers’ growing preference for curated assortments, expert guidance, and immersive spaces, with its design, service philosophy, and brand mix thoughtfully adapted from international luxury beauty concepts for the local market.
As demand for premium and personalized beauty experiences continues to rise, LOOK At Me sets a new benchmark for luxury beauty retail in the north, inviting shoppers to discover, explore, and experience beauty in a more intentional and inspiring way. Experience LOOK At Me at SM North EDSA today, or explore the curated world of global beauty anytime via the LOOK At Me app.
ADVT.
This article is brought to you by Look At Me.
