Manila’s sneakerheads just scored a major win. Japan’s iconic footwear giant ABC-MART Grand Stage has officially opened its doors at Bonifacio High Street Central, BGC — and it’s not just another shoe store. Spanning two floors and 750 square meters, the flagship is a temple of kicks, culture, and curated style.

The Grand Opening Vibe

To mark its Manila debut, ABC-MART Grand Stage pulled off a launch that felt more like a festival than a ribbon-cutting. Think Japanese drums (Taiko) echoing through BGC, DJ sets, Otedama performances, Gachapon surprises, and a symbolic shoelace untying ceremony that replaced the usual ribbon-cutting. The first 100 customers even walked away with exclusive goodie bags — a treat for those who came early to flex their sneaker game. The 4.0 Store Experience

Beyond the hype, this new “4.0 store” concept — one of the first in Southeast Asia — redefines how sneaker fans shop. Inside, you’ll find a Wellness Corner complete with a running zone for trying out performance shoes. Whether you’re chasing your next marathon PR or just want running shoes that look good with streetwear, this space has you covered. Brands on the shelves read like a sneaker hall of fame: Nike, Adidas, Puma, ASICS, Vans, New Balance, Saucony, Salomon, Patrick, and Crocs, including limited-edition drops you won’t easily find elsewhere. The Spirit of Japanese Retail

“Our goal was to bring not just a store, but an experience — one that combines style, service, and innovation,” said Kabir Buxani, Director of SONAK Retail Group, the local partner behind ABC-MART. “Every corner, from design to selection, was built to make you feel the ABC-MART difference.” Koji Higashimae, CEO of ABC-MART SONAK Philippines, adds, “We’re thrilled to finally bring the Grand Stage experience to Manila — merging Japanese precision with Filipino passion for sneakers.” Not Just a Store, But a Movement

The launch also kicked off ABCLUB, the brand’s new loyalty program offering cashback, birthday discounts, free shipping, and early access to hot releases. Pair that with the opening of ABC-MART’s official online store, and it’s clear the brand wants to keep you in the loop — whether you’re in-store or scrolling on your phone at 2 a.m. looking for your next drop. Sneaker Culture Meets BGC Cool

Celebrities and style icons like Lesha Liton, Show Suzuki, Alyssa Valdez, and Jia Morado joined the festivities — proof that ABC-MART Grand Stage is already becoming a go-to hub for Manila’s fashion-forward crowd. From Tokyo to Taguig, ABC-MART Grand Stage brings global sneaker culture closer to home — one perfectly laced pair at a time.

ADVT.

This article is brought to you by ABC Mart.