In social media, you never know what’s going to catch on with people. Some content (let’s say, memes) will stay relevant for years like Drake’s Hotline Bling and Nicholas Cage’s memes; while others can be a hit-and-miss. But there are also instances when a content goes viral years after its official release—insert, Popstar Royalty Sarah Geronimo’s Tala.
“Tala (Star)” is written by Nica del Rosario and Emmanual Sambayan with music and production by Jumbo De Belen and Alisson Shore of Flip Music Production. The lead single was part of the 31-year-old singer’s best-selling album The Great Unknown, which was released in 2015, and was also parodied for a few TV commercials (of course you want to remember ulam lam lam lam laaaam~). And 3 years after it became one of the most played OPM songs of 2016, Geronimo’s anthem for marurupok (fragile) obtained a new level of popularity in the latter half of 2019.
Funnily enough, if you scroll through your news feed, you’ll stumble upon memes and dance covers of the singer’s hit song. As a matter of fact, Tala’s 3-year-old music video now has 19M views with 8.9K comments on YouTube. With this “newfound fame”, we can’t help but wonder how is it still viral? We get that Sarah G is so talented and has a huge army of Popsters behind her—but there’s got to be more than just that.
According to multiple sources, the song’s regained popularity is because of its iconic choreography. Online users wanted to “perfect” the dance moves so they came up with #TalaDanceChallenge, #TalaDance, and #TalaDanceChallengeAccepted on Tiktok. Aside from that, public personalities such as AC Bonifacio, Donalyn Bartolome and MNL48 also did dance covers of the songs.
The greatest anthem for the gay liberation movement
A few weeks ago, Facebook user Christopher Raquel uploaded a clip of a barangay volleyball team dancing to Tala at a basketball court. In the video, the players joined the flash mob in “protest against” Aling Nelia who wanted to stop them from playing sports. The video now has 1.3M, 41K likes, and 21K shares!
Although we haven’t talked to the uploader yet, we hope that they outwitted Aling Nelia.
The Tala craze gives birth to a new superheroine
But the Tala phenomenon doesn’t end there. Paul Basinillo, who directed the music video, disclosed that a new superhero from space named “Tala” will make its debut in the upcoming remake of fantasy TV series Pedro Penduko. With all the recognition that the song is getting, the singer told fans and media outlets that credit should be given to G-force instead.
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