As part of De La Salle University’s Junior Entrepreneurs’ Marketing Association’s (JEMA) annual flagship event, the award-winning organization will be holding the month-long FUSION: Journeying Through Marketing Narratives. With this year’s FUSION focusing on narrative marketing, undergraduate students from all across the country will have the opportunity to learn from marketing professionals, compete in the rigorous case competition, and network with like-minded business students.
Case Conquest is the dynamic case competition where participants teams go head-to-head to solve the case provided by this year’s sponsor, Globe. The hybrid event holds a prize pool of 60,000 pesos cash and 40,000 pesos worth of x-deals. The competition consists of three key phases, the Onboarding Session, where participants are introduced to the case brief and oriented for the preliminary submission; the Mentorship Session, which provides the shortlisted teams with expert guidance from company representatives and experienced case competition participants, and the culminating event the Finals. In the Finals, to be held on August 2, 2025 at the DLSU Manila Campus, the top five teams will be thoroughly graded where only one team will be crowned victorious.
The competition will span from July 12 to August 2 and is open to all senior high school and undergraduate students of the Philippines. The month-long competition serves as a platform for innovation, collaboration, and industry exposure.
On July 26, 2025, from 9:00 AM to 5:00 PM at the Br. Andrew Gonzales Building, De La Salle University. FUSION will hold its day-long summit exploring the power of storytelling in shaping personal brands and building impactful campaigns.
This year’s program features Marketing in Motion: Crafting Stories That Inspire in the morning and Marketing Forum: Building Brands, Sparking Virality in the afternoon—two immersive sessions designed to empower future marketers with insights on communication, branding, and digital relevance.
In Marketing in Motion, attendees will gain essential skills in personal branding, networking, and strategic storytelling through talks from industry experts and student leaders. A TED-style keynote and a networking session with catering offer valuable takeaways and new connections to elevate your career journey.
Pre-register here:
DLSU Participants: bit.ly/FUSION-Motion-DLSU
Outsiders: bit.ly/FUSION-Motion-Outsider
In the afternoon, Marketing Forum brings together three industry leaders, a marketing professor, and a seasoned moderator for a seminar and panel discussion on how brands today craft stories that go viral. Learn how to engage audiences across platforms, build brand trust, and stand out in the ever-evolving digital landscape.
Pre-register here:
DLSU Participants: bit.ly/FUSION-Forum-DLSU
Outsiders: bit.ly/FUSION-Forum-Outsider
The whole of FUSION serves as an opportunity for students to step into the world of marketing.
Be a part of the journey as we unravel the stories that have propelled the marketing industry for years. Join FUSION: Journeying Through Marketing Narratives!
This article is brought to you by Junior Entrepreneurs’ Marketing Association.
