This June, the best of local fashion and beauty come together for one exciting pop-up! Two Filipino powerhouse retail brands, Kultura and SM Beauty, are teaming up for “Glow Filipina,” a one-of-a-kind event that celebrates modern Filipina beauty and style. Happening from June 7-30 at SM Makati, this fab collab between Kultura and SM Beauty brings together local indie makeup and fashion brands that proudly promote self-expression, heritage, and confidence. From sun-kissed beauty looks to standout ‘fits, it’s all about helping every Filipina show off her unique glow.
Made by Filipinos, for the modern Filipina. As more and more women are defining their own beauty standards and expressing their own style, this event proudly highlights the brands that really get us. With the theme “Your look. Your Style. All local,” SM Beauty joins forces with Kultura to let you mix, match and make your own rules with fashion and makeup made for your vibe, all in a one-stop destination. From beauty essentials that complement different skin tones to clothes and accessories that incorporate iconic silhouettes and native weaves, discover gorgeous, versatile finds that you’ll be proud to wear on repeat.
Wondering what’s in store at Glow Filipina? World-class, indie beauty brands include BLK, Careline, Ever Bilena, Happy Skin, Issy, Spotlight, Teviant, and Vice among others.
For fashion and accessories, you’ll find Filipiniana and ready-to-wear by Berches, Binibining Marikit, Matthew and Melka, Nuevo Ystilo, and Rurungan, to name a few. Also on the diverse roster are handcrafted bags and accessories by Anmari, Carioca, Intricado, and Jim Weaver. And for the ultimate glow-up, complete your look with jewelry and pearls by Boho Manila, Khai Pearl, My Gems, and Pamanna Jewellery.
Join us for the official launch on June 11, to be attended by media guests, content creators, and beauty and fashion influencers alike. Be among the first to browse through the brand showcases, where each featured brand will have stylized displays for guests to explore and try. Have fun with interactive makeovers, where shoppers can experiment with beauty looks using featured beauty brands, then head over to the OOTD Photobooth, where you can capture content as you style yourself in uniquely local fashion from head-to-toe! Beyond the launch, this unique “experiential shopping” will continue throughout the pop-up. Customers and barkadas can indulge in mini beauty makeovers and fashion styling, mixing-and-matching different looks with the curated lineup of local brands.
From homegrown makeup discoveries to heritage-rich fashion, Glow Filipina brings together beauty, fashion, and culture in one space, while celebrating you as the modern muse. And with every purchase of local products, you help support Filipino artisans, entrepreneurs, and creatives. Now that’s beauty that empowers and uplifts our own.
The Glow Filipina pop-up runs from June 7-30 at SM Makati (G/F, near Starbucks). For more information, follow @kulturafilipino on Instagram, Facebook, TikTok, and YouTube.
ADVT.
This article is brought to you by Kultura.
