CARATs enraged after international news outlet’s claim that SEVENTEEN’s Woozi use AI for his music

By: Gelene Peñalosa - 4 months ago

The BBC recently stirred controversy after releasing a now-viral article that delves into SEVENTEEN’s potential use of AI in their latest song.

The article, released on Thursday, was written by Megan Lawton and titled, “Will K-pop’s AI experiment pay off?” which discussed the emergence of AI (Artificial Intelligence) in the K-pop genre. The article included opinions of K-pop super fans and a producer who worked with different K-pop groups, where they expressed their fears of the industry experimenting with K-pop, but also hesitantly welcomed its presence while suggesting ways of regulating it.

One part of the article that sparked a chord with K-pop fans, specifically with SEVENTEEN’s fandom CARATs, was the initial assertion that SEVENTEEN had used AI in their most recent album- “MAESTRO.”

This assumption came up following a review of what Woozi, SEVENTEEN’s resident producer and composer of a large majority of the group’s songs, had said in the press conference for “MAESTRO.”

Woozi said at the time that he had practiced with AI, “Rather than feeling uncomfortable about developing tools, I feel like we should walk alongside them. I practiced a lot and tried to find its pros and cons. I ponder a lot how we can still keep our identity..”

This comment was said at a time when CARATs also voiced out their opinions on the use of AI in SEVENTEEN’s music video for “MAESTRO,” with the boy group eventually answering all those concerns with the music video looking like a “combat with the misuse of AI.”

However, BBC at the time prior to them now changing it, alleged that SEVENTEEN had used AI in their songs, which then caused CARATs to become furious.

SEVENTEEN’s Woozi refuted this “claim” by the BBC by saying on his Instagram story, “All of SEVENTEEN’s music is written and composed by human creators.”

CARATs rallied behind Woozi and SEVENTEEN and called out BBC for their article, which they later revised.

CARATs also took notice of the revisions made by the author, which still made SEVENTEEN look like “K-pop’s AI poster boys” due to the writing that said, “The music video features an AI-generated scene, and the record might well include AI-generated production too.” This, too, did not sit well with the fandom.

Artists deserve full credit for their creations, that’s a right that must never be compromised. However, while not everyone welcomes the idea, using AI in music creation nowadays seems inevitable. Musicians, including those we admire, may also find themselves exploring AI to enhance their craft.

At this point, we have yet to discover what changes AI will bring to the music industry.

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