On April 10, 2023, IVE made their highly anticipated return to the K-Pop music scene with their first studio album titled, “I’ve Ive,” along with the music video for its title track, “I AM.” Their first studio album comes 1 year and 4 months after IVE’s debut back in 2021.
“I’ve Ive” consists of 11 tracks, with 2 singles. “Kitsch” had been pre-released on March 27, 2023, and had received an All-Kill certification after topping all music charts in South Korea. Other tracks in the album such as “Blue Blood” and “Not Your Girl” had been performed by the girl group during their first concert, “The Prom Queens” last February 11 and 12, 2023.
“I AM,” the album’s lead single, is described on Soompi as a song that expresses “taking on an independent attitude to life while being certain about the path you take,” and “conveys a message of finding a new “me” that is different from yesterday.”
The music video sees the IVE members in sleek black-and-white outfits that exudes their “royal teen crush” image that is reminiscent to their looks in their debut—but elevated.
The album also sees the participation of the members in lyric-writing, specifically members Wonyoung, Yujin, Gaeul, and Rei. Ryan S. Jhun, who the group had previously worked on for their tracks, “Eleven,” “After Like,” and “My Satisfaction” also participated in the album’s composition.
DIVEs were definitely happy with IVE’s newest album, especially with the fair line distribution among the members for their lead single, “I AM.”
https://twitter.com/ivehaurly/status/1645362581958426625?s=20
IVE in the music video of ‘I Am.’ pic.twitter.com/WHs0HfW1df
— Pop Base (@PopBase) April 10, 2023
ive – i am pic.twitter.com/9FOCGl1MNL
— ً (@ivepics) April 10, 2023
My opinion who owned each IVE era:
Eleven – Liz
Love Dive – Wonyoung
After Like – Rei
I Am – YujinI AM IS OUT NOW#IVE_1ST_ALBUM_RELEASE #IveIVE#오늘_내게_열리는건_아이브컴백
pic.twitter.com/3xF9lQY7HW— leo (@leochaert) April 10, 2023
THIS TRIO 🔥 pic.twitter.com/CzmHPR6knZ
— IVE pics (@ivepics_) April 10, 2023
IVE SONGS ON MELON TOP 100. INSANE 🤯🤯 LOOK AT THE BSIDE pic.twitter.com/XBsILWADrn
— accendio! | van 𐙚 (@stuckwithrei) April 10, 2023
MOTHER YUJIN ERA ❤️🔥❤️🔥❤️🔥 look at her go!!
I AM IS OUT NOW #IVE_1ST_ALBUM_RELEASE #IveIVE#오늘_내게_열리는건_아이브컴백 pic.twitter.com/1bOz87WoNm
— leo (@leochaert) April 10, 2023
KIM GAEUL FROM IVE IS AN ALL-ROUNDER !!!!
I AM IS OUT NOW #IVE_1ST_ALBUM_RELEASE#오늘_내게_열리는건_아이브컴백 https://t.co/YFYGJmdFZp
— sam | semi-ia (@autumnjiwon) April 10, 2023
you have no idea how much this part speaks volume.
the shelves full of golden awards and trophies & tons of money vaults? and gaeul kissing the trophy.
ive is really the most successful 4th gen gg but despite that they know how to be grateful and humble. pic.twitter.com/wZkFzyWUmM
— nini (@liztonins) April 10, 2023
new IVE comeback and I AM MV is like next level……. pic.twitter.com/87AZdh47tC
— ei 🇵🇸 (@28bayots) April 10, 2023
I am by ive (2023) pic.twitter.com/f087tBpraY
— ٴ (@kmvfilms) April 10, 2023
THEY FREAKING MADE THE AIRPORT RUNWAY THEIR OWN RUNWAY
I AM IS OUT NOW #IVE_1ST_ALBUM_RELEASE#오늘_내게_열리는건_아이브컴백 pic.twitter.com/TH1UYnFD1I
— ✌️ (@yujintwo) April 10, 2023
https://twitter.com/lidolmix/status/1645354733882998784?s=20
now im 100% sure ive will never misses and disappoint they just do hit after hit https://t.co/uxqVcg5C94
— myyu 🪽 (@hoelyyace) April 10, 2023
the countless invitations, the paparazzis, the designer closet, the shiny trophies, the five star hotel, the first class plane and private jet, the limousine, the vaults of money and just everything
this mv tells us that this is ive. and they’re untouchable pic.twitter.com/tNyS2Pkqye
— nini (@liztonins) April 10, 2023
ive comeback showcase pic.twitter.com/DXm3FUA3k1
— ً (@ivepics) April 10, 2023
Once again, IVE has slayed the game, and will continue to slay their way through the K-Pop industry. Congratulations on your successful comeback, IVE!
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