K-Pop stans accuse JYP Entertainment of plagiarism after NMIXX debut

This weekend in the K-Pop world: JYP Entertainment faces criticism from K-Pop stans after seeing uncanny similarities to other K-Pop groups’ concepts in NMIXX’s “O.O” music video. ATINYs in particular, or ATEEZ’ fandom, have been calling out the company for their plagiarism.

ICYMI: JYP Entertainment recently debuted their latest girl group NMIXX last February 22, 2022, with their debut single album, “AD MARE”. Their debut track, “O.O” and its music video received mixed reactions—with some praising the girl group’s visuals, vocals, and talents, while others having lukewarm responses towards it.

Along with the positive reactions towards NMIXX’s debut, comes the criticism over JYP Entertainment’s alleged plagiarism. Eagle-eyed fans of many groups like ATEEZ, ITZY, LOONA, and aespa have been posting several instances from NMIXX’s “O.O” MV and other teaser videos that look peculiarly similar to their faves’ own music videos and concepts.

These were most specifically ATEEZ’ “Illusion”, “Turbulence”, and “Don’t Stop” MVs and group concept, LOONA’s teaser videos, aespa’s signature sound and concept, and ITZY’s group sign. The topics and hashtags, “JYP plagiarism”, “#JYP_표절논란_해명해” and others have been trending since then. JYP Entertainment has yet to address the issue.

https://twitter.com/mira_aein/status/1496509639286206468?s=20&t=HXFCIQS0rXrHQ5eRVrNQbA

https://twitter.com/wonderhyunjin/status/1496150610625843210?s=20&t=M1QPsT1hUWkDXBnQQ448Yw

https://twitter.com/celestialbunny_/status/1497651950371983364?s=20&t=1oAZM7XCgcA_evcO9naXeQ

It should be understood that these fans are not bringing NMIXX down with their comments, rather, they are also demanding better treatment for the newly debuted girl group from their own company.

https://twitter.com/deh_xu/status/1498561499169701890?s=20&t=1oAZM7XCgcA_evcO9naXeQ

https://twitter.com/woxicler/status/1498551849246654467?s=20&t=1oAZM7XCgcA_evcO9naXeQ

It’s quite sad to see a newly debuted K-Pop group be met with such criticism just a few days after their launch, but it’s such dismay to see their own agency set them up like this. The girls are surely not to blame for this, as they were only directed by their company.

 

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