The UP Junior Marketing Association (UP JMA) is holding Marketing Education 2017: Marketing the Next Big Solution starting November 11. The two-part event consists of Pop-Up Lectures and a two-day Summit and Competition that aims to highlight the use of marketing as a tool in driving positive social change. The event is open to senior high school students all over Metro Manila.
What makes MarkEd 2017 special? This year’s theme is in support of on social startups – that is, startups driven by their social responsibility efforts. In an effort to make marketing education more accessible, MarkEd 2017 will include two lectures and workshops around Metro Manila. Participants will then get to create a feasible and effective marketing plan.
How does MarkEd 2017 work? Students are invited to attend a Pop-Up Lecture and the Culminating Marketing Summit. The Pop-Up Lectures will serve as an introduction for the main event. Each lecture will be held on November 11 (in Xavier School) and November 18 (TBA) from 1:30pm to 5:30pm. Don’t know much about marketing or startups yet? Don’t worry – we’ve got you covered. Our talks will range from basics on startups to what marketing is like today and how it’s applied in the real world.
In our Pop-Up Lectures, get a chance to hear and learn from:
Darla Bautista – Assistant Brand Manager, Procter and Gamble
Marco Del Valle – Product Associate for Bioflu, Unilab
Joan Hwang – Brand Manager of Kiehls, L’Oreal Philippines
Paolo Gonzales – Chief Executive Officer of Filterrain, Head of Human Resources, LX Innovative Solutions
Louie Lee – Marketing Professor, UP College of Business Administration
Nanais Hernandez – Digital Strategist, McCann Erickson
Mio Chongson – President and Chief Operating Officer, Ace Saatchi & Saatchi
RJ Ledesma – Co-Founder and Chairman, Mercato Centrale Philippines
The two-day Summit and Competition on November 25-26, 2017 at UP Diliman, from 9:30am to 5:30pm will be the chance to test out your skills. Day 1 will include more talks and a mentorship program, while Day 2 will be for you to share the next big solution through a case competition.
Now, all you need is a few minutes to apply! You just need to sign-up individually or with a team of two to four friends via https://www.tinyurl.com/MarkEd2017RegistrationForm! A fee of Php400 is inclusive of one lecture, entrance to the Culminating Summit, and food and drinks. Participation in the Pop-Up Lecture will be Php100. All proceeds will go to UP JMA’s main beneficiary, the Kids Integrated Development through Schooling (KIDS) program.
This November, join us as we market the next big solution. #MarkEd2017 #MarketingWithaPurpose
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