SM Entertainment is famously known as a frontrunner in K-Pop group concepts, and their groups absolutely crush it every time they release new content and music. Red Velvet, one of the groups managed by SM Ent., are recognized for their unique dual concept that’s made waves within the K-Pop industry, and is most evident from their name itself—“red” and “velvet.”
The contrast between the two concepts can be seen greatly in their music, styling, and public image. “Red” is their more powerful image paired musically with the pop genre, while “Velvet” conveys their more sensual and feminine styling with mostly R&B and ballads.
With Red Velvet’s more recent music releases and content (*ahem* Queendom), they’ve successfully mixed both “red” and “velvet” concepts with such sophistication that (personally) not one group can top (except their predecessors, ofc).
ICYMI: Red Velvet will be making their return to music after 8 months on March 21, 2022, with their 7th mini-album, “The ReVe Festival: Prologue – Feel My Rhythm”. Fans have been awaiting new music from the girl group, with each member embarking on different solo activities in between the release of “Queendom” and up till the present.
Of course, with the announcement of their comeback, comes the reveal of their new concept. And as always, Red Velvet has slain the game, obviously solidifying their unofficial title as “Concept Queens.”
On March 7, 2022, at 12 M.N. KST, SM Ent. and Red Velvet dropped the girl group’s comeback scheduler, which was designed like a music sheet. Jaws dropped as soon as this was posted, as this was a never-before-seen format from a K-Pop group. Like, if you’ve seen it, it’s gorgeous. It’s giving classical vibes.
https://twitter.com/renebaebaerbb/status/1500528349432938498?s=20&t=BzDS8hhtDJkIQ0omUPUIaw
Red Velvet Comeback!!!!
Red Velvet: https://t.co/0vlXwCAcR7 pic.twitter.com/qqsxwdhXCl
— ꜱᴛᴇʟ ♔ 🌸 (@stellarvrose) March 6, 2022
https://twitter.com/revemajesdty/status/1500497706367606792?s=20&t=Y4Y1D3M2OhC1iSHMqJvvasalh1KsFCS4BB_D8K7_aPo
https://twitter.com/vmnseul/status/1500620088927531012?s=20&t=BzDS8hhtDJkIQ0omUPUIaw
Red Velvet you will NEVER be boring
— j♡y (@heroes_twt) March 6, 2022
https://twitter.com/NachoArdilla/status/1500495452755697664?s=20&t=BzDS8hhtDJkIQ0omUPUIaw
Red Velvet are called THE concept Queens for a reason.
— j♡y (@heroes_twt) March 7, 2022
https://twitter.com/rvelites/status/1500852783141974020?s=20&t=BzDS8hhtDJkIQ0omUPUIaw
The scheduler revealed the two concepts that Red Velvet will embody this comeback: calmato (calm, tranquil) and capriccioso (fast, intense). Reveluvs have deduced that the comeback will mix both “red” and “velvet” images again, and they can’t get enough of it.
Fans have also made connections to Red Velvet’s scheduler to Johann Sebastian Bach’s piece, “Air on the G String”. Others have made memes about Red Velvet’s “come Bach.”
The following sheet music is of August Wilhelmj's 1871 arrangement of Bach's Suite No. 3, Movement 2 for violin and piano known as 'Air on the G string' or 'Celebrated Air.'
But this sheet music has it arranged for the solo instrument 'Red Velvet' and piano accompaniment (1/4) https://t.co/B9uDzXYNsz
— ReacttotheK (@reacttothek) March 6, 2022
No but I just-💀 okay bye https://t.co/gw8zy9I6qT pic.twitter.com/rUYfh2I0aS
— biche 🦢 (@yeonreneishome) March 6, 2022
레드벨벳 Red Velvet 'The ReVe Festival 2022 – Feel My Rhythm- Bach Ver.’
🎧 2022.3.21. 6PM KST#The_ReVe_Festival_2022#Feel_My_Rhythm #필마이리듬#레드벨벳 #RedVelvet pic.twitter.com/oyyZaivy0X
— CCC (@unlighted247) March 6, 2022
RIP bach you would’ve loved red velvet
— 🍶❔ (@reneseulseuI) March 6, 2022
Bach’s birthday is on the 21st of March based on the Julian calender, the same date as Red Velvet’s comeback 😦 #IRENE #아이린 #RedVelvet @RVsmtown pic.twitter.com/tquJpV2tPn
— Irene 아이린 Global (@irene_global) March 6, 2022
Red Velvet is collaborating with Bach. What a legendary move.
— j♡y (@heroes_twt) March 6, 2022
red velvet dropped a timetable and we now learning about a composer of the late baroque period named johann sebastian bach
— t (@joyisthetics) March 6, 2022
me at the red velvet concerto pic.twitter.com/31d0foqPir
— PARK SOOBIN (@targeryanmime) March 6, 2022
On March 8, 2022, Red Velvet dropped their first group teaser photo in the theme “calmato”, and girl, it was stunning.
레드벨벳 Red Velvet 'The ReVe Festival 2022 – Feel My Rhythm' – calmato
🎧 2022.3.21. 6PM KST#The_ReVe_Festival_2022#Feel_My_Rhythm #필마이리듬#레드벨벳 #RedVelvet pic.twitter.com/C0YEIT5Ad6
— Red Velvet (@RVsmtown) March 7, 2022
Can’t wait for the next set of teaser photos this coming week and next! Red Velvet just keeps slaying everyone, man. They’re absolutely amazing.
Other POP! stories you might like:
Red Velvet welcomes us to their “Queendom” in their latest mini album
Reveluvs are overwhelmed with news of Red Velvet’s activities for March