Animal lovers assemble! Here’s how you can help feed shelter dogs

September 28th, 2021

Manila, Philippines, September 24, 2021 — All dogs deserve love and attention. Loyal, affectionate, and devoted creatures, dogs are friends who deserve to be fed and cared for, no matter where they live and what their breed may be. Unfortunately, not all dogs enjoy the comforts of a home and the promise of regular meals. Stray, abandoned dogs are in shelters everywhere, without a home to call their own and without a human parent they can curl up with when they want some love.

For the whole month of October, you can pay it forward and ensure that these dogs enjoy full meals through the PEDIGREE® Feed A Friend, Fill the Bowl campaign. Simply buy a 1.3kg bag or more of PEDIGREE® for your own dogs and a meal is donated to one shelter dog through shelter partner, Animal Kingdom Foundation.


PEDIGREE® aims to provide 200,000 meals to these beneficiary dogs. The more bags are purchased, the more shelter dogs will get a full tummy.

“There are more and more dog lovers in the Philippines, and many of them are eager to help dogs in need such as shelter dogs. Through this campaign, we are giving dog lovers the opportunity to directly help these shelter dogs by simply buying PEDIGREE® for their own pet dogs. It’s straightforward and effortless on the consumers’ part while being truly life-saving and transformational for the shelter dogs,” said Johnny Racoma, Country Director, Mars Pet Nutrition Philippines.

All dogs are equal. Shelter dogs and strays deserve as much love and attention as their brethren in the comforts of our homes. Help a shelter dog feel loved by providing a yummy meal with your PEDIGREE® purchase via the PEDIGREE® Official Store on Lazada and Shopee and all participating supermarkets and pet stores.

For more information about PEDIGREE®  and its products, please check their website here.


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