Earlier this month Mr. Beast, Logan Paul and KSI, announced the release of their collaborative meal pack that they claim to be a competitor of the iconic “lunchables” brand. DanTDM, considered as one of the ‘OG’ Youtubers, saw and reacted with a tweet that stirred a debate among the 4 content creators, and many others.
During an Instagram live, Youtube star Jimmy ‘Mr. Beast’ Donaldson announced his partnership with fellow content creators Logan Paul and KSI to create ‘Lunchly’ that features Prime Hydration, a beverage brand owned both my Logan Paul and KSI, and Feastables candy, a chocolate bar brand owned by Mr. Beast.
In a tweet, DanTDM reacted in disappointment to how Youtubers are today, saying how he can’t keep quiet about it anymore and that it was “selling crap to kids who don’t know better than to trust the people who are selling it to them.”
What happened to YouTubers man..
I can’t not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans?
This is selling crap to kids who don’t know better than to trust the people who are selling it to them.
Do better. https://t.co/Uzz27bcxTA
— ᴅᴀɴᴛᴅᴍ💎 (@dantdm) September 16, 2024
This was then reacted to by Logan Paul, answering DanTDM that after Youtubers produce content and create their brands, they are now creating their own businesses. He then cited the lead bans facing the brand Lunchables and that they are creating a better version because of this.
I’ll tell you what happened to YouTubers
We spent our lives creating content and building our brands
Now we want to build businesses
You don’t say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you’re upset? Then don’t… https://t.co/m4NQ067Ma1
— Logan Paul (@LoganPaul) September 17, 2024
KSI in reply to DanTDM’s tweet chose to criticize Dan’s own toy merchandise, saying it “Looks like crap to me,” and when others pointed out it’s not food, shared screenshots of Dan’s old promotion of a sponsored food box.
Looks like crap to me 👍🏾 https://t.co/7aWMGQrhwN pic.twitter.com/CwjBWYT7Lr
— ksi (@KSI) September 17, 2024
“B-B-B-But he was talking about food jj”
He was sponsored, then promoted and made a whole video on MunchPak (a monthly sub box full of food and candy) to his Minecraft audience full of kids.
Now what? https://t.co/FcQCl830aN pic.twitter.com/Fhxpg9v0r8
— ksi (@KSI) September 18, 2024
Many other content creators and even fans chose on which side they are from these two sides of content creators.
You mess with DanTDM, you mess with youtube pic.twitter.com/WH0noEHUCG
— Jacksepticeye (@Jacksepticeye) September 18, 2024
EXTREMELY COMMON DANTDM W https://t.co/qeRYHkUjoU pic.twitter.com/SiQJD9OeEr
— blankerig (takeover thing) (@YaBoiCortara) September 17, 2024
Why not teach kids healthy eating habits, they’re comparing their product to lunchables, which in itself is highly processed crap. None of them are passionate about health towards fans, only their wallets. So disappointing
— Squiddy (@iBallisticSquid) September 16, 2024
it’s a wildly terrible meal too
a drink with basically zero nutrients other than electrolytes a kid shouldn’t need if they have a balanced diet, a chocolate bar, which I don’t need to explain, and a tiny morsel of actual food that’s got nothing in it
— aaron 🌌🔮🌿 (@sovereignofkent) September 16, 2024
Mr Beast replied on the reaction other Youtubers have in regards to their product, claiming their goal is to have a better alternative from Lunchables.
Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better for you alternative to it. Our turkey meal for example is 80 less calories, 60% less sugar, more electrolytes, we use real cheese they use “cheese product” (they can’t…
— MrBeast (@MrBeast) September 17, 2024
It is to note that Mr Beast is being sued along with Amazon for alleged abuses during the production of “Beast Games,” his reality competition show.
Logan Paul seemed to have started a different debate against X community notes, that was continually fact checking his mention of ‘Lunchables’ lead when one of their own flavors for Lunchly, was said to have contained lead according to the Environmental Research Center.
Always a pleasure to expose the lies of @CommunityNotes
(Btw they removed that note because it’s a lie — or wait no, it got marked as “needing more votes” because it’s not true… and although it’s gone, it’s not ‘removed’ per @CommunityNotes) 😂@elonmusk https://t.co/bdAgdP2C2R pic.twitter.com/QXjHWt1K9J
— Logan Paul (@LoganPaul) September 19, 2024
On September 22, KSI posted on Youtube a video titled, “Everybody hates us right now!” reacting to the feedback they received after their announcement of ‘Lunchly,’ it was similarly reacted to by Logan Paul on his own channel.
They reiterated their same responses on X, while also reading through the comments made by everyone on all the posts made.
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