We are probably past peak “vlog” at this point, but video remains a powerful creative form and entertainment medium.
It all started decades ago when people started making videos of themselves delivering various content for entertainment—audiences often discover these vlogs on YouTube, a site that has truly embraced this type of content—paving the way for the rise of vlogging. Yet, have vloggers faced the downfall of their era?
In a recent video, consultant marketing for social media and content creator Kazuhiko Parungao, a.k.a Senpai Kazu, discussed the potential demise of vlogging. He gave some insights from his unpublished case study, in which he analyzed the decline in the amount of time viewers spend watching vloggers.
Finding the audience as the study’s problem, many social media users argued that the quality of the work produced by content creators these days drives away viewers from vlogs rather than the viewers themselves.
Kazuhiko, however, made clear that what he revealed is merely the “tip of the iceberg” in terms of what is going on in the vlogging industry these days.
To many who have long since stopped watching, the events that transpired appeared to be a case of “fame gone wrong.”
With the growth of social media, many aspired to be on the front page, but up-and-coming vloggers seemed to only care about the revenue rather than the caliber of their videos, creating no real influence.
While it’s probably safe to assume that the written word is here to stay for the time being, the stereotypical vlogging aesthetic appears to be less popular despite having inspired videos on all the major platforms and even some reality and documentary TV shows.
However, in the end, it is up to the content producers to start changing things, and it is up to us viewers to choose whether or not to support the material that we believe to be ethically reprovable.
The question still lies here: When will be the death of the vlogging era? Well, only time can tell.
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