(Editor’s note: We asked all our delegates and student representatives to answer five questions regarding their attendance in this year’s Cannes Lions. We have Ashley Santillan of Mcdonald’s Philippines, one of our country’s representatives for the Cannes Young Marketers Competition.)
By Charmaine Bautista Pamintuan, Krizia Dela Cruz
POP! Team: What was the first thing you put inside your bag when you were packing your luggage for Cannes?
Ashley: All the necessities to survive the prestigious Cannes Festival of Creativity: Posts its, markers, notebook and ballpens. I just had to be extra ready when something inspiring hit me.
POP! Team: What was the first thing that came to your mind when you saw all these representatives from different countries during the festival briefing?
Ashley: I was pretty psyched. Ada and myself were the first ones in the briefing area so when other pairs started arriving, it was exciting to meet people who share the same passion as us despite living in different parts of the world.
POP! Team: What exactly was running through your mind when you were working on the project, particularly one hour before the submission time?
Ashley: “This is it, this is it!” Since we were proposing a viable solution to the water situation in the Philippines, I was definitely excited to submit our work. Why wouldn’t I be? We were about to tell a story about the Filipino people in a world stage. How often can I do that, right?
POP! Team: Give us a quick summary of your Cannes Lions experience.
Ashley: Being in a room with people full of talent and oozing with passion for their work humbled and inspired me at the same time. It made me realize that I will continue doing what I’m doing — telling truths about humanity through different brands in the most creative way. My inspiration tank is now overflowing!
POP! Team: Do you think the Philippines has a shot at winning a Lion? Yes or no? Why?
Ashley: Without a doubt, yes! Filipinos have so much material to work with and that makes us unique. Our country is a melting pot of talent, it just needs to be showcased. On that note, thank you to Inquirer for believing and supporting Filipino creativity! Bravo!
Follow @InquirerPOP for updates on this year’s Cannes Lions festival.