The effects of the COVID-19 pandemic have reached far beyond just the healthcare industry. From nation-wide quarantines to state-mandated closures, economies are impacted heavily, particularly micro and small businesses across the globe. In the local setting, independent brands fight earnestly to keep their businesses afloat while continuing to provide for the needs and livelihood of their employees. Despite the setback, these brands have taken upon themselves to develop initiatives towards helping their fellow countrymen in battling through these unprecedented times.
With the goal of providing an avenue to support these businesses, Veronica Eala and her team created Lift Lokal, a non-profit initiative grounded on bayanihan. In partnership with Luxx Lash and The Good Trade PH, Lift Lokal aims to give assistance to local independent brands in light of the pandemic through a brand new online platform. This platform enables brands to effectively share information on their efforts and to collectively call for support from the public. Any customer can easily gain access to numerous local brands, keep themselves up to date with countless donation efforts and initiatives, while getting exclusive promotional offers — all in one place!
Lift Lokal envisions that everyone is given the opportunity to reach out to many communities in the country, to give back to those who need help the most, and to leave no one behind. “Our country is held together by medical and service frontliners who fight to keep us safe and at home,” says Veronica. “By closing the loop, we are able to support local brands while simultaneously helping them strengthen their initiatives towards these people who protect us.” Lift Lokal will be featuring its various partner brands such as ANTHILL Fabric Gallery, Bamboo Company, EIKA Swimwear, and Fab Manila starting May 12, 2020. You can learn more about the platform and how to support its partner brands here.
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