Do you want to become an online influencer for one of the world’s largest e-commerce platforms?
AliExpress is looking for 100,000 online influencers from all over the world to create original content for them, all in an effort to drive more traffic and engagement to their site.
This new approach to e-commerce, dubbed as the social commerce strategy, is a big hit in China and the company is introducing it to their platform for an international audience via AliExpress Connect—the newest part of Alibaba’s English-language global business-to-consumer marketplace.
Through AliExpress Connect, influencers can collaborate with brands within the site, and they get paid for their original content on a commission basis, a statement from AliExpress on Thursday noted.
Influencers in Europe will get first dibs on this new gig, particularly those residing in Russia, France, Spain, and Poland, where most AliExpress users reside. The company aims to build their army of influencers up to one million in three years’ time.
Out of this one million, they are hoping to cultivate at least 100 key opinion leaders—influencers with massive followings and with great consumer appeal. Each of these “leaders” is expected to earn more than one million USD annually.
Under AliExpress’ new campaign, influencers (whether invited personally or through their agencies) can sign up with the program using their accounts on Facebook, Instagram, Twitter, Tiktok, and Google.
Despite the pandemic, Alibaba has no intention of slowing down on its strategy to expand on a global scale. Their goal—to be able to serve two billion consumers by 2036.
As of last March, Alibaba has 780 million consumers in China and more than 180 million on its international e-commerce platforms such as AliExpress and Lazada.