LA based songwriter Matt Simons unveils the stunning video for his latest single ‘Cold’. Filmed in Bogota, Colombia by local production company Afasia Films , the video tells an emotional story of childhood sweethearts who grow up in love, but ultimately drift apart. The protagonists in the video are played by local stars Jim Muñoz and Rose Mosquera and also features childhood versions of themselves.
“I had such a wonderful time working with the whole Afaisa team from Columbia. The authentic vibe they were able to capture is just beautiful.” Matt Simons
A story of humble beginnings, Simons grew up in Palo Alto, California as the grandson of two opera singers. He spent much of his early life studying jazz and classical music, playing the piano before switching to clarinet & guitar before crafting his own, melodic pop identity. It wasn’t long before he took steps to self-promote his releases online. To his surprise, his appealing pop sensibilities picked up an audience in The Netherlands, where his career started to really take off. A sync on a Dutch TV show and a string of tour dates, meant he had the perfect foundation to build a career overseas. Deepend’s remix of “Catch & Release” bubbled up organically and ended up to as one off 2016’s biggest hits, reaching Gold and Platinum status in a dozen territories and the top of the European Airplay chart. 2018’s ‘We Can Do Better’ and Open Up (2019) following close behind, with success spreading even further.
With three albums now under his belt, his unique ability to blend elements of contemporary pop and singer-songwriter styles together with relatable and universal lyrics has garnered him a broad and dedicated fanbase in Europe and beyond. His music has also seen success on UK shores with his single ‘We Can Do Better’, which received a BBC Radio 1 B-List, before the next single ‘Open Up’, landed a spot on the A-List. Tracks from the album including the affecting and relevant ‘Amy’s Song’ were also featured by the likes of Billboard and Clash.
Returning in 2020 with a string of incredible pop anthems, February 13th sees the release of ‘Cold’. An anthem for the Valentines Day pessimist, it’s a powerful piece of electronic pop that’s full of sentiment.
“People change, and change in any relationship is inevitable. The only question is, can the two people change together and adapt? Cold is about a relationship where they did not.
When making this song with Producer Sean Myer and songwriter Ferras, we wanted to blend nostalgia, melancholy and sadness with a mellow, hip-hop inspired track behind it.” says Simons of the song.
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