SEA Games mascot ‘Pami’ was probably designed using MS Word and it shows

The official logo of the 30th Southeast Asian Games became a hot topic last year as the lack of creativity in the design drew flak from people online. Alan Peter Cayetano, Department of Foreign Affairs secretary and chairman of the 2019 Southeast Asian Games Organizing Committee, said that the 11 circles in the logo represents the “11 countries bound together in the shape of the Philippines to symbolize that wherever and whenever the games are played we are one and we win as one.” But let’s be honest, it looks like a kid scattered some rubber bands and the designer caught on and said: “Ay, ‘yan, pwede na ‘yan!”

Despite the outpour of negative comments online and better alternatives from other designers, the logo still pushed through and Cayetano was confident that people would see the purpose of the campaign after it is launched. Recently, the design of the official 2019 SEA Games mascot, Pami, was introduced to the public and people couldn’t help but call out and ridicule the equally effortless mascot design.

https://twitter.com/earlgermina/status/1083198885051289608?s=21

Many were disappointed about the official mascot and netizens cited lacking in effort and creativity in the design. People are calling out the “lame design” and subpar quality of the mascot.

https://twitter.com/jermracela/status/1083264099952267264

It also looks like a work of a student who had to come up with something he/she can submit on the day of the deadline. Every student probably had their own “mema” moments, but the good thing is that it’s just for school and not for international representation like this. MS Word was probably put into use for this national project and it shows.

https://twitter.com/wANTONnoodls/status/1031835864362442752

People are saying that the design of the logo and the mascot were a waste of taxpayers’ money. The government could do better than settle for mediocrity and not hire competent designers to come up with something that would truly represent our country.

Some say there’s probably a reason why it was made out of circles and reimagined what it truly represents.

https://twitter.com/jaikodr/status/1082944728419557376?s=21

Others played around the name “Pami” and came up with more appropriate meanings of it.

https://twitter.com/shairaptrc/status/1082991454816010240?s=21

Some even think that the name “Pami” might be from Janina San Miguel’s iconic Bb Pilipinas answer. Can’t believe this design came from one of the *tough* ten though.

https://twitter.com/jhuncarlll/status/1082958672379011072?s=21

People also shared how the construction of sports complex in Clark, Pampanga displaces Aeta families who won’t be able to smile like Pami.

If the goal was to create a logo that would be “remembered in time and those which a grade 4 or grade 5 student could draw,” then, damn, they succeeded. Owmaygahd, my PAMIlee!

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