The Metro Manila Development Authority (MMDA) and The Walt Disney Company, Philippines, have forged a special collaboration decorating 90 select Metro Manila traffic signal lights with Mickey ears. Mickey Lights Up Manila aims to share a smile to Filipinos in their daily commutes simply by dressing up stoplights with Mickey ears. The special project hopes to serve as a simple reminder of childhood nostalgia and joy Mickey has brought Filipinos for the past nine decades. This special project also serves as a celebratory prelude to the holiday season.
MMDA joins Disney Philippines in celebrating the 90th anniversary of Mickey Mouse by creating a festive atmosphere in Metro Manila to elicit a “smile” to road users. “The Mickey ear traffic lights re-live the “Mickey-legacy” of fun and laughter, bringing-out the “child” in all of us as we reminisce the joy that Mickey once brought in our lives when we were young. This partnership will somehow provide a traffic relief especially in this time of the year where traffic is becoming heavier and heavier as everyone is on a rush preparing for Christmas,” said Chairman Danilo Delapuz Lim of the Metropolitan Manila Development Authority (MMDA).
“Mickey is an icon of fun, laughter, and optimism and is one of the most enduring personalities for all ages. We feel privileged to be able to share a smile and spread happiness through Mickey to all Filipino kids and families during this festive season across Manila,” said Veronica Cabalinan, Head of Country of The Walt Disney Company, Philippines.
The special Mickey Mouse stoplights can be found across key cities in Metro Manila, such as Makati, Mandaluyong, Manila, Muntinlupa, Paranaque, Quezon City, and San Juan.