Endorsers and “influencers” these days are paid by brands to promote certain products and services through social media posts. While likes and shares increase engagement and online presence, “virality” doesn’t always equate to sales and return on investment for brands. The thing is, sometimes, online posts by these influencers go viral for the wrong reasons.
Three paid posts on Instagram by bloggers and influencers are recently getting roasted online for the hilariously inappropriate placement of brands on their photos. Travel, lifestyle, and beauty bloggers Vern and Verniece Enciso shared a photo in the middle of snowy Finland — with a mall’s “advantage card.” Like “Mayong Bulkan” that can be moved from Legazpi to Naga, people are asking if the mall suddenly moved to Finland or opened a new branch there.
Today’s mood is naglalabas ng SM Advantage card casually sa snow pic.twitter.com/jkgXkYIW2p
— Aaron (@aieos) March 18, 2018
People poked fun at the paid post saying snow is now available at the mall’s supermarket.
Tube ice pati niyebe now available in all SM Supermarkets nationwide. HAPPY TO SERVE!
— Roy Cabugao (@roycabugao) March 18, 2018
baka may lumabas na sm crew sa snow "happy to serve!"
— Alex Martin ☁️ (@alxxmrtnn) March 18, 2018
San ba kasi yang SM City Artic Circle branch na yan para makabili na ng SM Bonus snow.
— Karina is not here | a no-chill mix (@ininthegrrreat) March 19, 2018
parang tanga may sm sa ilalim ng nyebe
— Jose Avelino Vergara (@iamjosevergara) March 18, 2018
Otw to sm mag buy ng snow charer pic.twitter.com/OEOAAIJBvA
— Bodhi 🔆 (@khentpam) March 18, 2018
Along with Vern’s post, Twitter user @haidefinition also shared Cha Ocampo’s photo where she is seen promoting a brandy while visibly having waffles and milkshake — not really a good match if you’re actually a drinker of liquor.
Choose your fighter 2018
Doon ka ba sa nag-labas ng advantage card sa gitna ng niyebe o sa namulutan ng waffle at may kasama pang milkshake na chaser pic.twitter.com/z6VhWUgKgV
— 𝙳𝚎𝚎 (@haideefinition) March 18, 2018
People voted who their “fighter” is between the two: one who’s casually taking out her advantage card in the snow, or the other one who’s drinking brandy with waffles as pulutan and milkshake as chaser.
dun ako sa nagdala ng sm advantage card sa arctic circle kahit walang sm don
— Alex Martin ☁️ (@alxxmrtnn) March 20, 2018
Dun tayo sa namulutan ng Waffle. Iba si Vickyyyy!!! Ravaaaaan! Shot na yan Vickyyy!!!
— Chino.Chino (@cappuchinoooh) March 20, 2018
Hahahaha I'll go for milkshake as chaser lol 😂
— Claire 🌸 (@Claryseed) March 20, 2018
HAHAHA I just can’t @alohaench dun ako sa may gitna ng nyebe kahit walang sm don 🤣🤣🤣
— أليكس (@Jhazestacio) March 20, 2018
People on Twitter can be both funny and savage but they also give out the best advise.
hayyy how i wish these influencers prudently place their sponsored content hahaha
— Jose Avelino Vergara (@iamjosevergara) March 18, 2018
Who’s your fighter between the two?
—
Other stories you might like:
Hotel bans all bloggers from business and ends up with more social media attention
Dogs are the most loyal creatures on earth and this dog proves that
This Ghibli-inspired animated film is the first in Pakistan