IN PHOTOS: Ad Summit 2018 expounds on the concept of ‘ROI’ in advertising and media business
By: Francesca Militar
- 7 years ago
Last March 7 to 10, advertising practitioners and marketing executives from all over the country gathered at the Subic Bay Exhibition and Convention Center to participate in the Ad Summit Pilipinas 2018.
This year’s summit focused on the different aspects that make advertising campaigns successful. Whether through concept creation or in the execution of ad materials, understanding what makes a campaign appeal to its intended audience is something that every marketer must know to make an impact in the industry.
This is why Ad Summit Pilipinas 2018 decided on the theme, ‘DIY your ROI.’ It’s a topic that explores other ROI aspects (Return on Interest, Return on Independence, etc.) which make advertising campaigns worthy of the Cannes Lions award status.
In case you missed the festivities of Ad Summit Pilipinas 2018, we’ve got the event highlights on the recently concluded four-day conference:
Day 1:
The first day kicks off with the ribbon-cutting event at the Trade Exhibit Area of the Subic Exhibition and Convention Center. Photo taken by Ves Garcia/INQUIRER.netAdvertising Services Association of the Philippines (ASAP) president Rick Hawthorne shares a few opening remarks about Ad Summit Pilipinas 2018. Photo taken by Ves Garcia/INQUIRER.netRick Hawthorne, the Ad Summit Management Committee, and the group of exhibitors cut the ribbon and open the Trade Exhibit area to Ad Summit Pilipinas 2018 participants. Also in the picture is Charmaine Bautista Pamintuan, Chief Marketing Officer of Inquirer Group of Companies. Photo taken by Francesca Militar/INQUIRER.netThe group poses with the Philippine Daily Inquirer and the INQUIRER.net booth. Photo taken by Ves Garcia/INQUIRER.net
Day 2:
The official ceremony opens with the Philippine national anthem sung by Joanna Ampil. Photo taken by Francesca Militar/INQUIRER.netAtty. Wilma Eisma welcomes attendees to the scenic location of Subic. Photo taken by Francesca Militar/INQUIRER.net4As Chairman and Chief Operating Officer of the McCann Worldgroup, Bong Pacia says participants to learn more about advertising from experienced local and international practitioners. Photo taken by Francesca Militar/INQUIRER.netAd Summit Pilipinas 2018 participants are greeted with a showstopping entrance from the management committee. Photo taken by Francesca Militar/INQUIRER.net“What you take home from this event would be as valuable as making rich experiences for yourselves” says Ad Summit Pilipinas 2018 chairman, Norman Agatep during the opening ceremony. Photo taken by Francesca Militar/INQUIRER.netDAVID Co-founder and Chief Creative Officer Anselmo Ramos encourages practitioners to “trust in uncertainty” when it comes to brainstorming a campaign. Photo taken by Francesca Militar/INQUIRER.netAnselmo Ramos poses with the Philippine Daily Inquirer team during a press interview, following a controversial statement during Ramos’s talk on measurement of virality. The Inquirer Group and Ramos have resolved the misunderstanding and have agreed to discuss other things over beer. Photo taken by Francesca Militar/INQUIRER.netFacebook’s Marketing Science Lead, Amit Chaubey explains the three rules of capturing the interest of a digital audience: “1) Match how people watch, 2) Make a creative that connects, and 3) Measure what works.” Photo taken by Francesca Militar/INQUIRER.netGlobal Director, Creative Recruiting at R/GA, Lionel Carreon teaches us, “in advertising, you can have talent but identity is more important.” Photo taken by Francesca Militar/INQUIRER.net‘Secret Code’ founder Mara Binudin Lecocq reminds us that finding purpose doesn’t have to begin with the big problems. It can start with fixing one’s self first. Photo taken by Francesca Militar/INQUIRER.net
Day 3:
Chief Executive of Ogilvy and Mather Hong Kong, Katryna Mojica advises practitioners to start being more audacious in the workplace. Photo taken by Francesca Militar/INQUIRER.net“Advertising has the power to change the world in a positive way,” explains BBDO India’s Chairman-Chief Creative Officer, Josy Paul during his talk on Return to Inspiration. Photo taken by Francesca Militar/INQUIRER.netPlatform APAC Vice President Girish Menon says that advertisers should remember to “buy audiences not websites” during his Return on Impact talk. Photo taken by Francesca Militar/INQUIRER.netJollibee’s Global Brand Chief Marketing Officer, Francis Flores says “Find your purpose to fuel your brand.” Photo taken by Francesca Militar/INQUIRER.netAward-winning vlogger and YouTuber Wil Dasovich lets marketers know that “when it comes to building influence, you have to be transparent.” Photo taken by Francesca Militar/INQUIRER.net
Day 4:
Senior Director at Turner Asia Pacific, David Webb informs participants that the combination of creativity and responsibility can make campaigns more appealing to the youth. Photo Credit: Facebook.com/Ad Summit Pilipinas 2018The seminar closes with the Kidlat Awards. Photo Credit: Facebook.com/Ad Summit Pilipinas 2018
