MTV innovates with first ever Instagram live nominee reveal
Network continues to break barriers with elimination of gendered categories
MTV announced nominations for the 2017 “MTV Video Music Awards” exclusively on Instagram Live, with Kendrick Lamar scoring the most of the year with eight nominations for his video “HUMBLE.” Katy Perry and The Weeknd are tied for five nominations each. Building on the critical acclaim of the non-gendered categories at the 2017 “MTV Movie & TV Awards,” the network also announced the former “Best Female Video” and “Best Male Video” categories have been combined for “Artist of the Year.” Additionally, “Best Fight Against the System” has been added to celebrate videos that inspire viewers to stand up and fight injustice. The 2017 “MTV Video Music Awards” will air live from the “Fabulous” Forum in Inglewood, Calif. on Sunday, August 27 AT 8:00 p.m. ET/PT.
The “MTV Video Music Awards” will premiere live on MTV Asia on Monday, August 28 at 7:00 a.m. (WIB) and 8:00 a.m. (MY/SG/PH).
True to their DNA, MTV is putting the fans in the forefront – unlike other awards shows. In a global first, MTV announced today’s nominations on Instagram Live with an elite squad of Instagram stars. To date, no previous tentpole awards show has utilized Instagram Live to announce their complete list of nominees. With a combined social reach of over 30 million followers, the team of Instagrammers included; Bretman Rock, Ariel Martin (Baby Ariel), DC Young Fly, Andrea Russet, Chantel Jeffries, Ricky Dillon, StassiBaby, Jay Versace and Nate Garner. Each influencer was tasked with unveiling a portion of the nominees on Instagram Live in a successive chain that ultimately revealed the full list.
Beginning today, fans can vote for their favorites across eight VMA categories, including “Video of the Year,” “Artist of the Year,” “Best Collaboration” and more by visiting www.vma.mtv.com. Additionally, voting for the “Best New Artist” award, presented by Taco Bell®, will remain live through the 2017 “MTV Video Music Awards” Pre-Show airing at 7:00 p.m. ET/PT. The top two artists will be revealed during the pre-show, kicking off a live Twitter hashtag vote with the winner being announced during the live main telecast. Nominees for the socially voted category, “Best Song of Summer,” will be announced at a later date.
COMPLETE LIST OF NOMINEES
VIDEO OF THE YEAR
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Bruno Mars – “24K Magic” (Atlantic Records)
Alessia Cara – “Scars To Your Beautiful” (Def Jam)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
The Weeknd – “Reminder” (XO/Republic Records)
ARTIST OF THE YEAR
Bruno Mars (Atlantic Records)
Kendrick Lamar (TDE/Aftermath/Interscope)
Ed Sheeran (Atlantic Records)
Ariana Grande (Republic Records)
The Weeknd (XO/Republic Records)
Lorde (Republic Records)
BEST NEW ARTIST (Presented by Taco Bell®)
Khalid (RCA Records)
Kodak Black (Atlantic Records)
SZA (TDE/RCA Records)
Young M.A (3D)
Julia Michaels (Republic Records)
Noah Cyrus (Records)
BEST COLLABORATION
Charlie Puth ft. Selena Gomez – “We Don’t Talk Anymore” (Atlantic Records)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records)
Calvin Harris ft. Pharrell Williams, Katy Perry & Big Sean – “Feels” (Columbia Records)
Zayn & Taylor Swift – “I Don’t Wanna Live Forever (Fifty Shades Darker)” (Republic Records)
BEST POP
Shawn Mendes – “Treat You Better” (Island Records)
Ed Sheeran – “Shape of You” (Asylum/Atlantic Records)
Harry Styles – “Sign Of The Times” (Columbia Records)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records)
Miley Cyrus – “Malibu” (RCA Records)
BEST HIP HOP
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Big Sean – “Bounce Back” (Def Jam)
Chance the Rapper – “Same Drugs” (Chance the Rapper LLC)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
Migos ft. Lil Uzi Vert – “Bad & Boujee” (300 Entertainment)
DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One” (Epic Records/We The Best)
BEST DANCE
Zedd and Alessia Cara – “Stay” (Interscope)
Kygo x Selena Gomez – “It Ain’t Me” (Ultra/Interscope)
Calvin Harris – “My Way” (Columbia Records)
Major Lazer ft. Justin Bieber and Mø – “Cold Water” (Mad Decent)
Afrojack ft. Ty Dolla $ign – “Gone” (Wall Recordings/Latium/RCA Records)
BEST ROCK
Coldplay – “A Head Full of Dreams” (Parlophone/Atlantic Records)
Fall Out Boy – “Young And Menace” (Island)
Twenty One Pilots – “Heavydirtysoul” (Fueled by Ramen/Atlantic Records)
Green Day – “Bang Bang” (Warner Bros. Records)
Foo Fighters – “Run” (RCA Records)
BEST FIGHT AGAINST THE SYSTEM
Logic ft. Damian Lemar Hudson – “Black SpiderMan” (Def Jam)
The Hamilton Mixtape – “Immigrants (We Get the Job Done)” (Atlantic Records)
Big Sean – “Light” (Def Jam)
Alessia Cara – “Scars To Your Beautiful” (Def Jam)
Taboo ft. Shailene Woodley – “Stand Up / Stand N Rock #NoDAPL”
John Legend – “Surefire” (Columbia Records)
BEST CINEMATOGRAPHY
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Scott Cunningham)
Imagine Dragons – “Thunder” (KIDinaKORNER/Interscope) (Matthew Wise)
Ed Sheeran – “Castle On The Hill” (Asylum/Atlantic Records) (Steve Annis)
DJ Shadow ft. Run The Jewels – “Nobody Speak” (Mass Appeal Records LLC) (David Proctor)
Halsey – “Now or Never” (Astralwerks/Capitol) (Kristof Brandl)
BEST DIRECTION
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers & the little homies)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Mathew Cullen)
Bruno Mars – “24K Magic” (Atlantic Records) (Cameron Duddy & Bruno Mars)
Alessia Cara – “Scars To Your Beautiful” (Def Jam) (Aaron A)
The Weeknd – “Reminder” (XO/Republic Records) (Glenn Michael)
BEST ART DIRECTION
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Spencer Graves)
Bruno Mars – “24K Magic” (Atlantic Records) (Alex Delgado)
Katy Perry ft. Migos – “Bon Appetit” (Capitol Records) (Natalie Groce)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best) (Damian Fyffe)
The Weeknd – “Reminder” (XO/Republic Records) (Creative Director: Lamar C Taylor / Co-creative Director: Christo Anesti)
BEST VISUAL EFFECTS
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Company: Timber/Lead: Jonah Hall)
A Tribe Called Quest – “Dis Generation” (Epic Records) (Company: Bemo/Lead: Brandon Hirzel)
KYLE ft. Lil Yachty – “iSpy” (Atlantic Records) (Company: Gloria FX/Leads: Max Colt & Tomash Kuzmytskyi)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Company: MIRADA)
Harry Styles – “Sign Of The Times” (Columbia Records) (Company: ONE MORE/Lead: Cédric Nivoliez)
BEST CHOREOGRAPHY
Kanye West – “Fade” (Def Jam) (Teyana Taylor, Guapo, Jae Blaze & Derek ‘Bentley’ Watkins)
Ariana Grande ft. Nicki Minaj – “Side To Side” (Republic Records) (Brian & Scott Nicholson)
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers)
Sia – “The Greatest” (Monkey Puzzle Records/RCA Records) (Ryan Heffington)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records) (Sean Bankhead)
BEST EDITING
Future – “Mask Off” (Epic Records/Freebandz/A1) (Vinnie Hobbs of VHPost)
Young Thug – “Wyclef Jean” (300 Entertainment/Atlantic Records) (Ryan Staake & Eric Degliomini)
Lorde – “Green Light” (Republic Records) (Nate Gross of Exile Edit)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records) (Jennifer Kennedy)
The Weeknd – “Reminder” (XO/Republic Records) (Red Barbaza)
Jesse Ignjatovic returns as Executive Producer for the 2017 “MTV Video Music Awards.” Bruce Gillmer, Garrett English and Lee Lodge are Executive Producers. Melanie Block serves as Executive In Charge of Production. Amani Duncan is Music Executive in Charge. Wendy Plaut is Celebrity Talent Executive in Charge.
Official sponsors of the “2017 MTV Video Music Awards” include: Cadillac, Extra® Gum, PEPSI®, Swiffer®, Taco Bell®, truth®, and Verizon.
ADVT