The Philippine Franchise Association (PFA) continues its 2025 regional roadshow with Franchise Negosyo Para sa Region XI (Davao), happening on July 4-5, 2025, at the SM Lanang Premier Atrium in Davao City. This flagship event aims to bring quality franchise opportunities closer to aspiring entrepreneurs, MSMEs, and investors in Southern Mindanao.
The two-day expo will feature around 40 exhibitors showcasing over 200 local and international brands, including successful homegrown franchises. Visitors can explore a wide range of opportunities—from food and retail to services and financing—all curated for the region’s growing entrepreneurial ecosystem.
A highlight of the event is the Franchise Forum, “Franchising: The Proven Growth Strategy You Can’t Afford to Ignore,” where participants can be inspired and equipped to view franchising as a strategic path to entrepreneurship and expansion. Successful franchisors and industry leaders will share their journey from local startups to nationwide brands. Aspiring business owners will also have the chance to attend free seminars on “How to Invest in the Right Franchise Seminar” and existing business owners can assess if they are ready for franchising through “How Franchise Your Business Seminar”, among others.
“This is more than just a trade exhibit,” said PFA Chairman Chris Lim, “It’s a platform to unlock growth for entrepreneurs in Davao and the rest of Region XI. We are excited to bring the energy and opportunities of franchising to this dynamic and resilient region.”
Franchise Negosyo Para sa Region XI (Davao) is made possible with the support of:
Supporting Organizations: Department of Trade and Industry Region XI (DTI XI), Overseas Workers Welfare Administration Region XI (OWWA XI), Davao City Chamber of Commerce and Industry, Inc. (DCCCII).
Partners: SM Supermalls, SM Lanang Premier, PLDT Enterprise, GCash, Carrier – The Air Authority, UnionBank, BDO, Grainsmart Café, Villa Tuna, Francorp, U-Franchise
Media Partners: NET 25 Eagle Broadcasting Corp., Business World, Business Mirror, Mega Mobile (Inquirer Mobile), Inquirer Group of Companies, Asia Journal / Balikbayan Magazine, Philstar Media Group, Philippine Daily Inquirer
Admission to the expo is free, but visitors are encouraged to register online to skip the lines: https://www.pfa.org.ph/event-details/davao
Download the Expo Directory here.
This article is brought to you by Philippine Franchise Association.
