Justin Bieber has announced that he is no longer affiliated with his fashion brand, Drew House.
He co-founded the label with his former stylist, Ryan Good, in 2018 and officially launched it in January 2019.
“I Justin Bieber am no longer involved in this brand,” Bieber wrote in his Instagram story on April 10, overlaid in a screenshot from Drew House’s page. “Drewhouse [sic] doesn’t represent me or family or life.”
He even placed exes over the brand’s profile picture in his Story, further encouraging his fans not to interact with the brand.
“If you’re rocking with me the human Justin Bieber,” the singer continued. “Don’t waste your money on Drew House.”
With the name of the brand being an ode to his middle name, Drew House primarily sells unisex apparel, such as sweat sets, T-shirts, and slippers, and is typically adorned with the brand’s iconic smiley face logo.
The last time Bieber was spotted wearing his brand was at a Rhode Beauty event in 2023 with his wife Hailey Bieber. That year, he also used a Drew House advertisement to give his partner and longtime stylist a birthday shoutout.
Despite the singer’s formal disassociation from the brand, his partner Ryan previously stressed that Bieber was involved in “every” face of Drew House, from conception to launch.
“He called me over to his house and said, ‘This is what I want to do and I want you to creative direct it,’ and hit me with the idea of what we should do, and laid it all out pretty simplistically and pretty specific, but pretty in depth,” Good told GQ in 2019. “He’s got a great instinct. It’s not just his impact, but his actual eye for fashion is one of the most valuable tools that our brand has.”
“It’s cool, him and his wife and their impact on fashion from an eyeball standpoint,” he added, acknowledging that Justin and Hailey’s reputation as style icons undoubtedly helped the brand as well.
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