Vanity Connections, a leading player in the beauty, personal care, and wellness industry recently feted its robust network of partners via a vibrant event titled Hataw 2025. The event brought together 500 online sellers, distributors, start-up entrepreneurs, and established retail store owners at the Laus Group Event Center in San Fernando Pampanga.
Under visionary CEO Bea Siy, Vanity Connections successfully brought together the beauty products online selling community, positioning the company as a main mover and face of the industry.
Hataw 2025 celebrated the company’s continued growth and marked its commitment to supporting its beauty and wellness partners through stronger collaboration towards shared success. Aside from celebrating its landmark achievements since its launch in May 2016, the event likewise served as a platform for Vanity Connections leadership to share its vision, mission and programs for 2025.
Innovation and collaboration
The company’s mission is to drive business growth through collaboration, innovation, and excellence, making it a trusted partner for many in the growing self-care industry.
Online brands in the beauty and wellness space were also invited to showcase their products. Interactive brand booths inspired the attendees to network and explore potential collaborations towards business growth. This initiative cemented the leadership of Vanity Connections as the trusted source for premium self-care and beauty products both locally and globally.
Among the guest speakers at the landmark event were industry icons Cristalle Belo Pitt of the Belo Group and Steve Sy of Great Deals, who shared their respective entrepreneurial journeys and valuable insights to motivate the audience to pursue their sales goals.
Passion for excellence
Vanity Connections CEO Bea Siy was on hand to inspire the online sellers as well, sharing their growth journey from a small reseller outlet in Mabalacat, Pampanga to becoming a major e-commerce hub, holding a depot position for around 10 major beauty and wellness products and serving more than 15 countries worldwide.
Siy revealed that in Vanity Connections achieved its best year in sales in 2024, with growth estimated to be more than 10 times the rate of the Philippine beauty and personal care industry which was valued at P377 Billion. She added that January 2025 is also a milestone month with the best month of sales recorded, at 92% growth versus the same month in the previous year.
At the Hataw event, Siy underscored the importance of their partner’s contributions towards success. “I believe that we have been blessed to be in this year very special position, where we are able to help improve the lives of the clients we serve. With every order and delivery, we know that we are helping entrepreneurs across the globe get closer to their dreams through the best-selling brands and products that fuel their business. Through your products, you make millions of customers, become and feel more beautiful every day.”
Towards a stronger 2025 that supports the company tagline “Make Life More Beautiful”, Siy revealed two of the strategies designed to support e-commerce growth: the establishment of a dedicated Customer Care team for smoother transactions and the launch of “Vanity Biz Sessions”, that will conduct training sessions and sharing of best practices.
The Hataw 2025 event ended with a raffle draw with over P1 Million worth of prizes thar included a brand-new Mitsubishi L300.
For information on how to join the fastest-growing beauty and wellness network in the country, visit their official Facebook page https://www.facebook.com/vanityconnectionsmainph/.
ADVT.
This article is brought to you by Vanity Connections.
