After a long wait, KnowKnow has finally released a full-English love song titled “Velvet.” This song, which serves as the lead single for KnowKnow’s upcoming EP “Mr. Enjoy Da Melody” produced and released in collaboration with 88rising this fall, continues his signature romantic style. It paints a picture of a seductive monologue that instantly draws listeners into a gentle and intimate atmosphere—soft whispers, fingertips gliding over sun-kissed skin, still feeling the smoothness of a lover’s touch, like the delicate fuzz that rests on velvet. There’s a desire to deeply understand the other’s past and present because every hazy detail is worth exploring.
In this song, you can hear repeated probing, gentle persuasion, fleeting infatuation, and a familiar sense of déjà vu. “I know you better than you think,” not only your emotions but also your very essence. “You feel like velvet on my skin.” Come along to experience this velvety-smooth musical journey. KnowKnow’s first melodic EP *Mr. Enjoy Da Melody* promises more surprises to come, so stay tuned!
ABOUT KNOWKNOW
Recognized by The New York Times as the vocal anchor of the breakthrough Chinese hip-hop group Higher Brothers, KnowKnow is a well-known figure in the music industry. Born in 1996, this talented melody-maker has already released two official solo albums and stirred waves globally with singles like “R&B All Night,” “Lover Boy 88,” “Midsummer Madness,” and “Made in China,” accumulating over 450 million streams worldwide.
From the release of the first official Higher Brothers album *Black Cab* in 2017, which saw sold-out tours both in China and internationally, to being featured on Forbes China’s “30 Under 30” list in 2018 alongside his group members, KnowKnow has consistently made headlines. The group’s second album *Five Stars*, released in 2019, featured collaborations with hip-hop greats like Schoolboy Q, Denzel Curry, Soulja Boy, and J.I.D. In 2019, KnowKnow collaborated with Snoop Dogg to release the track “Friends and Foes,” becoming the first Chinese rapper to create a theme song for a US television show alongside a Western rapper.
The group’s hit single “Gongxi Facai” has over 400,000 TikTok videos and more than 4 billion global views. In 2018, KnowKnow teamed up with Joji, Rich Brian, and August 08 on the 88rising summer album’s lead single “Midsummer Madness,” becoming the only Chinese rapper to receive RIAA Gold certification for the song, which also topped Spotify’s “Global Top 50” chart. His 2019 romantic hit “R&B All Night” sparked a nationwide cover challenge, amassing over 200,000 TikTok interactions and over 200 million streams, topping major streaming platforms.
KnowKnow’s debut solo album *Mr. Enjoy Da Money* showcases his multifaceted talents, blending top-tier Chinese hip-hop with irreplaceable Know-style hits. The album features strong collaborations with fellow Higher Brothers member MaSiWei and pop artist Jackson Wang. In 2020, KnowKnow took on the role of mentor for the first time on Bilibili’s S+ level variety show *Rap for Youth*, joining the stage with Huang Zitao, Rich Brian, MaSiWei, Li Yuchun, and MC Hotdog, breaking records with over 1 billion views per episode. There’s no doubt that with his unique musical style, impactful lyrics, and boundless creativity, KnowKnow is leading the new generation of Chinese hip-hop.
ABOUT 88RISING
88rising is a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally, for the first time, to Jakarta Indonesia and Manila Philippines in 2022. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.
ADVT.