The eight-member Philippine pop (P-Pop) girl group BINI—composed of young, powerful and talented women, namely Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna and Sheena—is shooting their golden arrow as they are making their legacy in the local and international music industry. As they walk on their blooming island of success, BINI strives to share their talent and passion as modern Filipinas, promoting the country’s music and culture.
The nation’s girl group debuted with the single “Born to Win” under ABS-CBN Star Music on June 11, 2021. After two years of training at Star Hunt Academy from 2018 to 2020, BINI was born to win the battles in achieving their dreams, goals and advocacies through music.
As they make waves from the local to the international music scene, here are four reasons why BINI is worth stanning:
1. From self-promotion to global recognition
BINI’s success came from their endless determination. As rookies, the girls experienced walking along the streets to hand out flyers to passersby and promote their group to the locals, as shown in one of their vlogs in 2022.
The girls’ hard work in showcasing their talent bore fruit from the constant love and support from their growing fans. Their upcoming three-day solo concert in June sold out in less than two hours.
The group also received numerous significant industry recognitions, such as Billboard Philippines’ “The Rising Star Award” and Spotify Philippines’ most streamed OPM artist, OPM group, and female artist after garnering 5.3 million monthly listeners.
On the international stage, the nation’s girl group carved their name in the industry as UNIS members Elisia, Gehlee and Seowon covered their hit song “Pantropiko.” BINI has also participated in a Chinese survival show led by EXO’s Lay to represent Philippine pop music.
With BINI’s massive success, the group never forgets to thank their fans and dedicate their success to them.
“Pinaghirapan talaga namin ‘to. Parang nag-pe-pay off lahat ng taon at sakripisyo. Nakikita namin ang fruit of our labor. Thank you so much, Blooms,” Maloi expressed in one of their interviews.
READ: BINI grateful for widespread success, seeing the ‘fruit of our labor’
2. BINI being BINI
Aside from their talents, the nation’s girl group has been trending because of their amusing and unserious moments, which brought waves of laughter online. Caught by their no-idol-image personalities and Filipino humor, fans compiled BINI ‘cores,’ or funny moments of the group.
In a now-viral video, TikTok user @jhoblox._ posted humorous snippets from the members’ live streams, interviews and vlogs that drew good vibes online.
@jhoblox._ bini core <3 nood kayo! last na talaga pramis HAHAHHAHAHAHA had to reupload kase mag error. I do not own any of these vids, the process of editing lang. ctto po sa vids 🫶 thank u! #bini #binijhoanna #binisheena #binimikha #binistacey #binigwen #binimaloi #biniaiah #binicolet ♬ Salamin, Salamin – BINI
In addition, Maloi went viral for her unending fan services, such as giving fare money to a fan, sharpening a fan’s pencil, and peeling a mango and giving its skin to a fan.
READ: BINI member Maloi goes viral after giving money to a fan who asked for fare
READ: BINI member Maloi takes fan service to the next level during a recent mall show
3. BINI being fearless for their goals and advocacies
BINI is renowned for its members’ courage in using their platform to relay their message of empowering women, being an ally of the LGBTQIA+ community, and standing with the people.
On March 8, International Women’s Day, the group released the album “Talaarawan” to celebrate and empower women through music.
“Our advocacy is women empowerment. We always want to inspire women, and not just women, but we [want to] make sure that people feel confident in their skin. That’s why I think that March 8 is the perfect date,” Mikha stated in an interview.
READ: BINI on why ‘Talaarawan’ will drop on International Women’s Day
In addition, fans appreciate Maloi for proudly supporting and thanking the LGBTQIA+ community after saying “Mabuhay ang mga bakla!” on a show, and Aiah for dancing with local drag queens, expressing that she loves the community.
Above all, BINI is using their platform to voice out their advocacies fearlessly, especially when it comes to serving and standing with the people.
A fan, X user @bini8forever, posted a video of BINI’s leader, Jhoanna, discussing the importance of protecting national minorities and their rights at a music festival last Feb. 17.
that’s our leader. lesgo jhoanna!
BINI AT UPFairREV#BINIxUPFairSaturday#BINI @BINI_ph pic.twitter.com/xIXOuSy9WP
— rosas ❤︎ ྀི (@bini8forever) February 17, 2024
4. BINI promotes local artists and tourism
BINI supports local artists by patronizing their works and using them in shows. On their vlog “BINI Road Trip Adventures,” they featured local tourist spots where the members tried the local food, experienced the local activities, and learned about the culture of the places as they traveled to different parts of the country.
At an early age in their careers, the members had their personal struggles in fighting for their dreams. Despite experiencing waves of challenges, BINI stood tall with the unwavering love and support from their loved ones and fans.
Their rocky adventure yet enjoyable journey led them to their blooming success. Indeed, to stan BINI is to stan a group of modern Filipinas who are passionate about sharing their talents and culture with the world and empowering people through their music and platform.