Global superstar and style icon Doja Cat steps into her recently announced role as the first-ever Skechers Artist-in-Residence with a fiercely energetic Skechers Uno campaign. The creative concept draws inspiration from Y2K, cyberpunk and anime aesthetics as two opposing personalities of the artist battle each other in the signature Skechers style.
“Building out this campaign and a new world for the Uno with my creative director Brett Alan Nelson and Skechers has been amazing,” said Doja Cat, Skechers Artist-in-Residence. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
“I was super inspired by the idea of the different Uno colors and which Uno gives you the most power,” added Doja Cat’s creative director, Brett Alan Nelson. “We reference old school anime fight scenes within a battle of ‘Doja Cat vs Doja Cat’ and the ultimate theme is that in the end we will never follow another’s footsteps.”
“Last week Doja Cat shared that she’s our first Artist-in-Residence while wearing a dress designed with deconstructed Skechers Uno footwear,” added Michael Greenberg, president of Skechers. “Her Skechers campaign is the next illustration of Doja Cat bringing her unique creative influence and fashion-forward inspiration and style to Skechers. As an artist in both the music and fashion worlds, Doja adds a unique perspective to our organization.”
Famed for its signature air-infused wedge outsole, modernized silhouette, and vibrant colorways, the Skechers Uno collection has captivated shoppers everywhere through its ever-evolving range—seen on catwalks around the world as a coveted fashion sneaker.
The complete range of Skechers footwear is available in Skechers retail stores as well as at www.ph.skechers.com/ph, plus department stores and footwear retailers around the globe.
ADVT