UP Broadcasters’ Guild kickstarts week-long 24th year anniversary celebration with advocacy-driven events

Celebrating its 24th year anniversary, The UP Broadcasters’ Guild launches “Atin ang Kwento,” a week-long celebration filled with fun events that forward their advocacies. 

The UP Broadcasters’ Guild is the first socio-civic organization in the College of Mass Communication, University of the Philippines-Diliman. Their main goals are to promote media education in student activities with the purpose of community development and to advocate freedom of the press through the responsible use of mass communication.

They kick off their celebration on April 25 (Tuesday) by bringing back Ice Cream Day, a student-community pakain. All afternoon, members of the organization will be handing out free ice cream to passersby as a way to give back to the community and to share their advocacies and initiatives. 

On April 27 (Thursday), UP Broadcasters’ Guild’s Media Revolution, an annual forum focusing on media-related issues, will take place. With the title, “Not Your AI-dentity: A Roundtable Talk Show on the Ethical Dilemmas Arising from Emergent Artificial Intelligence (AI),” this year’s Media Revolution will focus the discussion on current developments in emergent Artificial Intelligence (AI) tools. They will cover AI’s implications on ethics and how this interacts with the academe, art, and media. Event starts at 4 PM at the CMC Auditorium and is open to everyone. You may pre-register through this link: https://tinyurl.com/MediaRev2023.

On April 28 (Friday), the UP Broadcasters’ Guild brings back “Destino”, a benefit concert with the theme “Re(Un)wind.” The concert will feature performances by local and UP homegrown artists including Amiel Sol, Dez and Del, The Quirks, Max Guanzon, Komii, Selena Marie, Sydney Alipao, and Carlo Maurillo. Gates will open at 4:30 PM at the outdoor area of the Gyud Food Market (UP Food Hub). This concert is for the benefit of the street children under the care of Child Hope Philippines Foundation Inc. This event is open to everyone. Tickets are available for pre-order for only P235. For barkadas, a bundle of four (4) tickets is also available for pre-order for only P215 each through this link: tinyurl.com/Destino2023Tickets. Walk-ins are welcome too!

To cap it all off, the organization welcomes back its alumni in an internal event, Alumni Homecoming on April 29 (Saturday). Staying true to who they are and their values, the UP Broadcasters’ Guild created this event to ensure that their organization – their family – remains close together and resonant with its socio-civic ideals. 

For more information, visit the UP Broadcasters’ Guild Facebook, and follow them on Instagram and Twitter @upbroadguild. 

#AtinAngKwento24

#BroadGuildWeek2023

#Destino2023

#MediaRev2023

#UPBroadGuild