“Your next post about art could be your ticket to P450,000,” says the Facebook page of #ArtLotto, which launched on October 15 across the nation. A project by Publicis JimenezBasic, E. Zobel Foundation, 4As Creative Guild of the Philippines in collaboration with artists and other art institutions, #ArtLotto is a public service effort that aims to make people be more conscious of Filipino art everywhere, and eventually, help them become richer — both their pocket and their mind.
This idea started with an observation that actually there is an abundance of art in the Philippines. You can find art everywhere in the Philippines. It’s in underpass tunnels, along highways, in coffee shops and restaurants, in offices, in schools, on streets, practically everywhere. But most Filipinos pay no attention to art because it has no value to them. The truth is people have more basic needs.
So the difficult question was how do you make them notice something they find so irrelevant? By making them see its value in a way they’re most familiar with, through something they really value, using a medium Filipinos line up for every day – the lotto.
It’s simple. Just take a photo or video of any piece of art anywhere in the Philippines – whether it’s a poem on paper, a painting on the street, a mural along the highway, a dance in the park, a play in school, a film, an sculpture, a musical, any form of art. Then upload it on Twitter or Instagram, caption it, then hashtag #artlotto. That’s your ticket to a lotto with a grand prize of P450,000.
“It’s a fun, playful way to do Filipino art consciousness,” says Ryder Aquino, Associate Creative Director of PJB and co-creator of #ArtLotto.
When you post any form of art and hashtag it #artlotto, your entry will be part of the people-curated online gallery of Filipino art found at www.artlotto.ph. This gallery will house not just visual arts, but all forms of art – from theater to dance to literature to film to architecture to music.
“We want to democratize something that seems to be very elitist, and make art more inclusive instead of exclusive. And ultimately, make people be more conscious of art everywhere. says Raymund Sison, Creative Director at PJB and co-creator of #ArtLotto.
#ArtLotto is a project by E. Zobel Foundation, 4As Creative Guild of the Philippines, and Publicis JimenezBasic. It was the recipient of the Diwa Award through the E. Zobel Foundation.