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Skittles strips off their colors to honor LGBT Pride month’s rainbow

While many marketers attempt to associate almost anything to the LGBT+ Pride rainbow to capitalize on it, Skittles decided to change the game and ditched their rainbow colors because “only one rainbow matters.”

The candy company known for its colorful lentils goes “rainbowless” to honor the LGBT+ rainbow this Pride month. “During Pride, only one rainbow deserves to be the center of attention. So Skittles have given theirs up,” the brand announces in their ad.

They partnered with British retail chain Tesco to offer these white candies in black and white bags for a limited edition in the U.K. Each sale will help raise money for the LGBT+ charity initiatives of Tesco.

Despite the good cause behind it, the candy company’s campaign has yet again divided the internet.

Most people commended and showed their support for the brand.

 

Others are not having it and accused the brand of racism.

 

But some people also defended the brand and shut down racism claims by pointing out that the candies all look white when you take the artificial colors out of them.

Every June, we raise the rainbow flag to celebrate Pride Month and embrace the vibrancy of the LGBT+ community. It’s a time where we all take pride in how diverse the world can be without labels, race, color, and gender. Just equality for all.

So, rainbow or no rainbow for Skittles, promoting equality and supporting the LGBT+ community is what we should all be proud of doing. Happy Pride Month, fam!

via Giphy
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