Founded in 2012, ZALORA Group is Asia Pacific’s leading group of online fashion destinations and offers a wide array of fashion and lifestyle products in Singapore, Indonesia, Malaysia & Brunei, Hong Kong, Taiwan, and the Philippines.
On March 15, ZALORA Philippines formally signed partnership with INQUIRER.net as a response to the Filipinos’ digital lifestyle, and to provide convenience through online shopping.
“It’s all about providing Filipinos what they deserve — the best online experiences. This partnership leverages the reach of career group. It puts the word out about Zalora — that there’s a trustworthy online fashion site out there where you can buy from and assures that everything will be a good experience,” said Paulo Campos III, co-founder and CEO of ZALORA Philippines.
Also present in the contract signing is INQUIRER.net President Paolo Prieto and INQUIRER.net Chief Operating Officer Gary Libby who both expressed excitement in the new venture.
For both of them, the partnership is a big opportunity to boost INQUIRER.net’s and ZALORA’s mutual community of fashion and lifestyle readers who are interested in purchasing online.
The digital shift and challenge
As more and more people are becoming internet savvy in the digital era, people turn to e-commerce services like online shopping for its convenience and hassle-free transactions.
According to Campos, with the average Filipino spending 8 hours a day online, half on desktop and half on mobile, the Philippines is the leading country in the world in terms of time spent on social media and on the internet overall — higher than any other country in Southeast Asia.
“70% of our population is below the age of 35. The median age of our country is 23. So the average Filipino is 23 years old, online and connected all the time on smartphones. And that’s something very revolutionary. That’s a cataclysmic shift in consumer behavior and in the market in a good way,” Campos added.
The challenge for him, however, is to remove the frustration and disappointing experiences in online shopping such as unexpected delays on deliveries. Providing quality products and fast deliveries are of utmost importance for ZALORA in order to return the trust their customers have given them.