Matt Bettinelli-Olpin, Tyler Gillett, Justin Martinez and Chad Villella grew from the ashes of the former group known as Chad, Matt & Rob, three friends who had an idea, a camera, some technical expertise – much of it gleaned from YouTube tutorials –and got to work. Their breakout was Alien Roommate Prank Goes Bad, a found-footage style short they posted in February 2008; as of today, it’s been viewed more than 32 million times.
When Rob Polonsky left the group, they were joined by Justin and Tyler, reformed as Radio Silence and continued their YouTube domination, moving into a series of ‘interactive adventures’, narrative shorts in which the viewer guided the plot. Ultimately, however, they had ambitions beyond on-line media.
“TV and film were always the end game for us,” says Chad. “When we were in the digital space we were always working with concepts that felt bigger than even we maybe knew how to wrangle at the time. We were always wanting to make cool, big, cinematic things.”
Thankfully, writer Brad Miska was putting together a movie of found footage-style segments, and asked the soon-to-be-famous four to contribute. They were given a 17-minute
“Lindsay Devlin had written a script and we got a phone call from John Davies at Fox when he was on vacation,” remembers Tyler. “We were standing in the parking lot of Poquito Mas on Sunset, literally spending our last dollars on lunch. He called, said he loved it on V/H/S, how he was really excited about it, and said ‘I think we should make this movie’. Literally the next day we were working on it.”
The resulting collaboration is Devil’s Due, starring TV’s “Friday Night Lights” Zach Gifford and Allison Miller, best known for her work on NBC series Kings and Go On, and the Spielberg-produced Terra Nova for Fox. The movie is a fresh, contemporary take on the Rosemary’s Baby-style horror story: as newlyweds, their lives are turned upside down when an unexpected pregnancy may be the devil’s work, with each twist and turn captured on ‘home’ video.
“The point of view element is obviously it’s a much-used technique nowadays and Blair Witch Project was the first movie where the whole conceit of it was that it was real. It was really the first of its kind and felt so incredibly authentic,” says Tyler.
Tyler concludes, “On YouTube the credit doesn’t matter – they’ll watch your stuff or not. That’s just how it works. It was never about credit-hogging, it was always about making cool shit. For the most part everyone’s been incredibly open to the idea of this group of four guys who want to make cool shit.”
“Devil’s Due” will be out in cinemas on March 19 from 20th Century Fox to be distributed by Warner Bros.