June 30th, 2021 – Singapore – Genre-bending composer, producer, singer/songwriter and multi-instrumentalist Grabbitz
At over 7 minutes long, the “Pigs in the Sky” film is the antithesis of today’s short-form video movement. It challenges the idea of the modern music video through storytelling and world-building. Grabbitz explains, “It seems like cinematic music videos are fading out. I grew up watching immersive videos, and there were so many platforms that catered to them.” He continues, “Nowadays, we live in a time of TikTok where videos have to be short, to the point, and hook you in half a second. So we decided to make this video really f*cking long.”
Grabbitz, AKA Nick Chiari, is a musical shape-shifter. Since making his debut in 2014, he has transformed from an instrumental EDM producer to one of the most promising voices in pop and alternative rock. He has garnered attention from Rolling Stone and Billboard, and collaborated with heavy-hitters such as One Republic, deadmau5, Pendulum,
Grabbitz has blazed his way through Southeast Asia with “Pigs In The Sky”, landing spots on coveted playlists like Spotify Asia’s New Music Friday playlists, and 6 Apple Music playlists across 15 territories in Asia.
Now, Grabbitz is entering the next phase of his musical career, signing with Hopeless Records and unveiling the infectious new single, “Pigs In The Sky”.
Stream “Pigs In The Sky” here: smarturl.it/
Watch the video here: smarturl.it/
ADVT.