The undeniable breakout pop group of 2021, Boys World, is back with a brand new single titled “All Me,” along with a bright and energetic video directed by Tusk. It’s no secret that the group serves self-love and magnetic energy in everything they do, and this track is an ode to just that. “All Me” was written by Gino Barletta, Melanie Fontana, and Lindgren; and follows Boys World’s sublime debut EP, While You Were Out, which rose to over six million streams in a mere three weeks of its release. The new track is a noisemaker for female independence, including messages of self-acceptance and the determination to reclaim the importance of girl power.
Purchase and stream “All Me” here.
Watch the music video here.
“…one of 2021’s major acts to watch.” – Teen Vogue
“Your new favorite girl group continues on their path towards world domination…” – Refinery29
“Boys World has already taken TikTok by storm. The next stop? Music industry domination.” – Bustle
“…astonishing potential…” – Clash
The video is a Willy Wonka meets Queer Eye fever dream, bringing a makeover to life and playing on the song lyrics “from a caveman to a changed man.” As they take on the roles of grooming, fashion, and interior design extraordinaires to polish up the man in question, we beam into the radiant sphere of Boys World and are reminded why Buzzfeed and more consider them “the coolest girls who just landed on the music scene.” Between the lyrics, concept and choreography of the video, “All Me” is no exception to the Boys World rule: empowerment for all.
Boys World is the eclectic super group of five members – Elana Caceres, Olivia Ruby, Queenie Mae, Lillian Kay and Makhyli. Blossoming from the digital age we are living in, Boys World is the breakout band whose secret to their instant appeal lies in their commitment to offering something – and someone – for everyone. These girls are unstoppable between their ultimate girl-next-door-vibes, undeniable vocals, tempo choreography, and infectious friendships. Their debut EP, While You Were Out, released on April 9th, and charted on Apple Music Pop Album Charts in 23 countries, iTunes Pop Album Charts in six countries, and has generated over six million streams in just three weeks. Since their launch into the music industry in October 2020 with the hit single, “Girlfriends,” the group has earned praise from fans and critics alike across Billboard, People, PAPER, and Teen Vogue, to name but a few. The girls have cemented their place in the business as ones to watch, even prior to releasing any music with Refinery29 naming Boys World as one of 14 most influential Gen-Z “people doing the most with the least.” Amid the success of While You Were Out, Boys World is currently hard at work in the studio working on future projects. As lifetime obsessives, schooled at the altars of 90s R&B, classic rock, and modern pop, Boys World represents the future of pop music with a wink to the past.
ADVT