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The LEGO Group successfully launched ‘Play Unstoppable’ in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender […]
Prepare to embark on an extraordinary adventure as the LEGO Group unveils a groundbreaking evolution of the beloved LEGO® NINJAGO® universe. This phenomenal relaunch introduces an array of captivating characters, innovative products, and a cutting-edge TV show that will surpass all expectations, thanks to the revolutionary Unreal Engine animation developed by Epic Games. Rohan Mathur, […]
The LEGO Group is lighting it up with their latest set – a tribute to the global pop icon BTS. The LEGO Ideas BTS Dynamite set, designed by a LEGO fan, features the seven-piece band on the video set of their global smash-hit single “Dynamite.” Sing-song the night away as you build this 749-piece LEGO […]
One of the challenges of practicing mindfulness in our modern world is that human attention has undergone a profound transformation. In this attention economy, there is less time to pause and as a result, anxiety is on the rise, particularly among adults. The LEGO® Play Well Study 2022 report confirms this, stating that 93% of […]
Christmas is for kids and the kids at heart too, so celebrate this wonderful season of gift–giving with LEGO CHRISTMAS: REBUILD THE WORLD! Buy LEGO gifts with up to 29% off published rates and up to 35% off on Best LEGO gifts and check out our bundle promotions as well from November 25 to December […]
We’re definitely in the stars tonight as LEGO IDEAS unveiled that they are set to launch a LEGO set which is directly inspired by BTS’ hit song “Dynamite.” On February 22, the LEGO Group released the final winners of IDEAS – an event that allows creators to exhibit their fan-made sets in hopes for them […]
Calling all Spice Girls fans out there! Get ready to spice up your life with this special news we have for you. The iconic British girl group is reuniting on March 1… but in the form of a LEGO set. In celebration of Spice Girls’ 25th anniversary of their Spiceworld album, toy company LEGO has […]
Heads-up all LEGO and Horizon Zero Dawn fans! LEGO has announced that it has teamed up with PlayStation and Guerrilla Games to produce a set based on the very popular Horizon Forbidden West! For those who don’t know, but are genuinely interested, Horizon Forbidden West is an open-world action role-playing game that continues off after […]
I don’t think I met anyone who didn’t own a set of Legos. While these little bricks only came to rise during mid-20th century, its history actually began in 1932. It has gone on to become one of the most popular and beloved toys in the world. We might never think of Lego sets as […]