G2E Asia Conference goes beyond gaming for its 12th edition


Global Gaming Expo Asia (G2E Asia), the annual go-to event for professionals in the gaming industry, returned for its 12th edition last May 15 to 17 at The Venetian Macao in Macau.

G2E Asia is the hub for all gaming operators, enthusiasts, and businessmen who want to create new partnerships, strengthen current collaborations, discover new solutions, and learn about the gaming industry.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
Hu Wei, President of Reed Exhibitions welcomes top-level executives and members of the media during the opening ceremony of G2E Asia. | Photo by Rea Alfonso/INQUIRER.net
G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
Stacy Papadopoulos, General Counsel and SVP, Industry Services, American Gaming Association during the G2E Asia opening ceremony. | Photo by Rea Alfonso/INQUIRER.net
G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
Traditional Lion-dotting ceremony to officially kickstart the 12th G2E Asia Conference. | Photo by Rea Alfonso/INQUIRER.net

With over 220 exhibitors and 11,000 visitors from 90 countries, this year’s theme of Connecting People and Innovations in the Asian entertainment industry sheds light on the regional developments and the evolving market trends in gaming, integrated resorts, and digital content and technology as discussed by high-level industry leaders, influencers, and experts.

Mr Lawrence Ho, Chairman and CEO Melco Resorts & Entertainment Limited, officially inaugurated the event by sharing their company’s distinctive, beyond-gaming approach.

His keynote message was an accurate prelude to his introduction to the three key areas which will be discussed throughout the three-day conference.

The first day focused on The Future of Gaming where industry leaders gave an in-depth look into the untapped gaming scene in countries such as Japan, Russia, Nepal, and Thailand, discussing the unique opportunities and challenges that each of these markets bring to the industry.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
(L-R): David Green, Chairman, Silver Heritage Group Limited; Shaun McCamley, Head of Asia Operations, Global Market Advisors; Rui Pinto Proença, Partner, MDME Lawyers; Marie Antonette B. Quiogue, Senior Associate, Romulo; Ben Reichel, Executive Director, Donaco International Limited; and Andrew W. Scott, CEO, Inside Asian Gaming. | Photo by Rea Alfonso/INQUIRER.net

Further, systemic changes in the gaming industries of Korea, Vietnam, Cambodia, and the Philippines were underscored.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
(L-R): Dr. Wilfred Wong, President and Executive Director, Sands China Ltd; Maria Helena de Senna Fernandes, Director Macao Government Tourism Office; and Allan Zeman, Chairman of Lan Kwai Fong Group and Non-Executive Chairman of Wynn Macau. | Photo by Rea Alfonso/INQUIRER.net

The Future of Integrated Resorts, on the other hand, paved the way to a better understanding of the Integrated Resort Technology & Business Solutions, which featured a display of the newest IR products, technologies and services that drive revenue from non-gaming sources.

Finally, top executives shared key insights about the role of digital content and technology and its impact to the gaming industry during the panel discussions on The Future of Digital Content & Technology.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
Visitors explore the different booths in the G2E Asia exhibit area. | Photo by Rea Alfonso/INQUIRER.net

All of these topics point to the primary focus of G2E Asia—the need to go beyond gaming. Serving as a platform for networking, learning, and sourcing for the gaming industry, this year’s edition suggests that though the bulk of integrated resorts revenue come from gaming, there are in fact other business opportunities like entertainment, shopping, and tourism experiences that can be explored.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
AI robot says hello to visitors at exhibit. | Photo by Rea Alfonso/INQUIRER.net

The aim is to cater to the Asian market—particularly the Chinese consumers—through understanding current trends and consumer behavior. At the same time, the conference aimed to educate its attendees how to capture the attention of leisure travelers by showing them that the gaming industry has much to offer for their entertainment and travel needs.

G2E Asia, Macau, The Venetian Macao, gaming industry, Reed Exhibitions, American Gaming Association
One visitor tries out Heroes of Legend game at one of the booths during the G2E Asia | Photo by Rea Alfonso/INQUIRER.net

Presented by the American Gaming Association and organized by Reed Exhibitions, the annual G2E Asia Conference is slated to return next year at The Venetian Macao on May 21 to 23.

For more information, you may visit their website.



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