Doraemon: “I’m Your Hero”


Doraemon and Friends(Nobita, Suneo, Damulag and Shizuka)


Have you ever encountered the following experiences? You have been constantly belittled and humiliated by so-called friends; your self-esteem is totally shot because of their taunts. Or you are minding your business but some kids in your neighborhood enjoy making fun of you, even physical hurting you sometimes. You try to find comfort at home but your parents don’t listen and scold you about waking up late and not cleaning your room. Then again, maybe you are already working and your officemates don’t like you; you are their favorite subject to gossip about, spreading malicious lies about you. There are many other dark and negative situations that you may be going through at this time. But have no fear, Doraemon is here. Doraemon is a friend and a hero. Someone who is always there for you, defend you, take care of you, and be your good friend all the time.

Now, heroes come in various shapes and sizes. You may be used to the usual masked caped crusader with superhuman strength. But Doraemon is different from these. He may even look cute and harmless, but his heroic qualities go beyond the physical.

Doraemon is a robotic cat sent back in time from the future to help and guide a young boy named Nobita. Instead of confronting his daily difficulties, Doraemon gives Nobita some other ways to cope. In this manner, he shares valuable principles that will form Nobita’s character.

But Doraemon does not just give advice. He also has some techy tricks up his sleeve, or rather his 4D pocket. He uses these gadgets to keep Nobita out of trouble, or to save him from the trouble that he started himself.

Some of these secret gadgets are: The Takecopter- place this handy propeller on top of the head and get ready to fly!

Doraemon and His Author

The Dokademo door, also known as the Anywhere Door, takes you where you want to go within the limits of 10 light years.

The Time Machine, Doraemon’s primary means of time travel, is like a tunnel of space time.

The Memory Bread resembles a typical, single-loaf of plain bread. It allows the user to memorize any contents ‘printed’ on it.

The Time Cloth, or Time Kerchief, gives you the ability to advance or reverse time, depending on which two different colored sides are used.

The Big Light is a flashlight which is capable of increasing the size of any object.

The Small Light, or the Shrink Ray, is a lamp similar to a flashlight that decreases the size of objects.

The Passloop is a devise used for passing from a solid object such as a wall.

But ultimately, what makes Doraemon popular among kids and the youth is that at the end of every adventure, he never fails to impart values of honesty, perseverance, courage, family, and respect for elders, while still lending a comic flavor to all his adventures.

From Trade Show to Road Show

Mr. Abe Franco, General Manager of AIPH and Mr. Tsutomu “Tim” Kondo, General Manager of Animation International Ltd. with DORAEMON

Doraemon’s happy, helpful, and heroic character is being made known beyond the confines of anime and TV shows. He has been making the rounds of appearances around town, the first of which was at a trade show held at the Mind Museum early this year, where Doraemon was presented to the business sector.

This time, Doreamon continues to spread more fun and learning through metro-wide events for Elementary students. Dubbed School Adventure, this series of shows will be happening from August to September 2017, beginning on August 2 at UNO High School and on August 24 at the College of the Holy Spirit. Doraemon believes in bringing out the best in every kid. Just as he is perceived to be a hero, we are all inspired to make heroes out of each and every kid on a day of fun-filled activities with Doraemon.   We aim to promote positive values to shape kids to become heroes in their own ways.

Simultaneously, Doraemon will be reaching out to the millennials and young adults with the ROADventure mall tour, happening on August to December 2017; the kick-off event will be at SM North EDSA – The Block on August 7 to 13, 2017. Anchored on the slogan “Doraemon, I’m Your Hero,” the tour empowers millennials in the same way as Doraemon has been supportive of his friend, Nobita as we spread positive shout outs like dream bigger, stand out – speak out, and more. The event will showcase the first ever Doraemon “I’m Your Hero” van where the participants can like, shoot, post and share their photos and their unique experience during the event together with the Doraemon 16ft Inflatable. And to top it off, they will have a chance to have a photo opp with the famous robot-cat from the future himself – Doraemon!

This campaign is part of the ongoing efforts of Animation International Philippines (AIPH) to strengthen Doraemon’s brand visibility in the Philippines and for the market to be associated with the brand.

Abe A. Franco, AIPH general manager remarks: “AIPH is happy to enhance Doraemon’s image in the country.  That is why AIPH has organized School Adventures for Elementary students and Roadventure for millennials and young adults. Through these “I’m Your Hero” tours, Doraemon’s success in the Philippines is very promising as we move forward to the coming years.”

 Co-heroes with Doraemon

Friends from Print media and Bloggers during the Doraemon Press conference held at Saisaki Edsa.

The anime phenomenon has been exploding across the region since the 90’s. As the genre gains steady popularity, Animation International Ltd. has been at its forefront in Asia and Middle East, bringing renowned titles such as Doraemon, Hamtaro, Crayon Shinchan, Dragonball Z, Let’s & Go!!, Sailormoon, Digimon, Kurochan and several other cult and hit characters. AIL has been a trendsetter in the segment and has been a catalyst in the development of the market not only in Asia, but also in the Middle East and Europe.

Since it was founded by Mr. Hiroshi Kondo in the 1960s, AI has provided the best in children’s entertainment in films, consumer products, events and other business ventures with the ever-popular Japanese animation properties. A pioneer in character licensing, AI carries Doraemon as its biggest Animation Intellectual Property. Considered one of the leading anime character in Asia and Middle East, Doraemon, which under its laurel has been hailed as Japan’s 1st Anime Ambassador, featured in Time Magazine as the “Cuddliest Hero in Asia” other than being the highest rated children’s anime in Asia and 4th highest grossing anime film worldwide. Having this under their sleeves with several licensing partners globally from soft line products (kids and adult apparel, footwear, headwear, and bags); hard line items (publications, stationery, ride-ons, and toys); home line selections (linen, home furniture and accessories); and groceries (candies, snacks, oral products, etc.). AI Ltd.’s Doraemon brand has also partnered with different companies for promotions.

Animation International Ltd. is represented in the Philippines by AIPH, to provide the best in children’s entertainment in films, consumer products, events, and other business ventures with the ever-popular Japanese animation properties.

Tsutomu Kondo, general manager of Animation International Ltd. says: “AIPH is very keen on making its presence felt in the Philippine market and having it relatable to the new generation particularly with the millennials and the gen Z. Its core goal now is to make a mark in the Philippine market and encourage new partners to be part of the Doraemon family.”

As AIPH launches the Doraemon’s “I’m Your Hero” campaign, it is supported by like-minded corporations that have been licensed to carry the Doraemon name on their products. These are: SBMF International Marketing Inc. for quality, affordable infants’ and children’s basic wear under the brand name Looms; Momoe Creations International Corp. for handkerchiefs, towels, slippers, and other kid’s accessories; JLine Comics and Marketing Corp. for publishing the Doraemon manga comics in Filipino version; OneStop Distribution, Inc. for Doraemon Goo’n Friend Baby Diapers; Vista Eyewear for Doraemon kids’ eyewear and Sharp Philippines for their promotional tie-up with Doraemon and their high-tech appliances.

For more information about Doraemon’s “I’m Your Hero” campaign, please visit Doraemon official facebook page: DoraemonPH and AnimationInternationalPH ADVT